TWICE is one of the most popular K-pop girl groups in the world. With hit songs like “TT”, “Likey”, and “Fancy”, TWICE has amassed a huge global fandom called ONCE. Many ONCEs in Europe have been hoping that TWICE will hold a concert tour in Europe. So far, TWICE has not held concerts in Europe, instead focusing on Asia and North America for tours. However, there are some signs that TWICE may finally add Europe dates to their next world tour.
Popularity and Demand
TWICE is massively popular among European K-pop fans. Their music videos routinely trend on YouTube in many European countries when they are released. When TWICE held their first solo concert in North America in early 2019, European ONCEs were disappointed that no Europe dates were included. There is clearly high demand among European ONCEs for a TWICE Europe concert.
YouTube Views of TWICE MVs from Europe | Trending Positions in Europe |
“Feel Special” – 15 million views | #1 trending in France, Germany |
“Fancy” – 20 million views | #1 trending in UK, Sweden, Spain |
“More & More” – 18 million views | #1 trending in Italy, Netherlands, Poland |
As shown in the table above, TWICE’s recent music videos have earned tens of millions of views from Europe, and have consistently trended #1 on YouTube in major European countries like the UK, France, and Germany when released. This data demonstrates the strong demand for TWICE across Europe.
Growth of K-pop in Europe
The popularity and influence of K-pop has been growing hugely in Europe in recent years. K-pop groups like BTS and BLACKPINK have held successful arena tours throughout Europe. The appetite for K-pop concerts and merch continues to grow rapidly across Europe. As one of the top girl groups in K-pop, TWICE is certainly a highly anticipated act for European K-pop fans to see live. Adding Europe dates makes sense with the surging interest in K-pop concerts among European music fans.
Factors That Could Lead to a TWICE Europe Tour
There are several key factors that suggest TWICE will finally tour Europe for their next world tour.
1. Success of Recent Online Concerts
During the COVID-19 pandemic with in-person concerts cancelled, TWICE held various online concerts that were accessible to global audiences including in Europe. Their online concert “Beyond LIVE” in May 2020 sold over 55,000 tickets to fans in 107 regions globally. The July 2021 online concert “Made for Two” also attracted tens of thousands of paying viewers from around the world. The strong sales for these online events shows TWICE’s Europe fandom is willing to purchase tickets, suggesting Europe concert dates would likely sell well.
2. Expanded Touring Capabilities
As TWICE has matured as a group, their live touring capabilities have expanded. Their recent tours for “Twicelights” and “III” visited new countries like Mexico and Singapore. With 7 years together as a group, TWICE is now more capable of taking on a bigger world concert tour itinerary including first-time stops like Europe.
3. JYP Entertainment Europe Expansion
TWICE’s management agency JYP Entertainment has been strategically expanding into the European market. In 2019, JYP opened a new Europe office to manage European operations. Hiring new Europe marketing, PR and A&R staff shows JYP is serious about promoting its artists including TWICE in Europe. This infrastructure makes planning and coordinating a Europe concert tour much more feasible.
4. Europe Dates Typical for K-pop Arena Tours
Looking at recent K-pop arena world tours, visiting several cities in Europe has become common. BTS, BLACKPINK, and NCT 127 all included between 5-10 Europe dates for their last worldwide tours. As a top K-pop act, fans expect TWICE will follow this pattern by finally adding Europe dates when they announce their next tour.
Potential Cities for Stops on a TWICE Europe Tour
If TWICE does announce a Europe concert tour, what cities are most likely for them to visit? Based on locations that other K-pop groups have held concerts at on recent tours, here are some of the top contenders for potential TWICE Europe tour stops:
London
London is one of the most popular destinations in Europe for K-pop concerts, with major UK arena venues like The O2 Arena (20,000 capacity) or Wembley Arena (12,500 capacity). As a huge international city and transport hub, London would be an optimal location for TWICE to hold a concert in Europe. Several K-pop groups like BLACKPINK and MONSTA X have held arena shows at The O2 Arena.
Paris
Paris is another essential market for K-pop in Europe. Major venue options include AccorHotels Arena (20,300 capacity) or Zenith Paris (6,800 capacity). BTS held two sold-out shows at Stade de France in June 2019. A Paris concert would allow TWICE to connect with their French-speaking European fanbase.
Berlin
Germany is the biggest music market in Europe, and no K-pop tour is complete without hitting Berlin. Mercedes-Benz Arena (17,000 capacity) or Verti Music Hall (9,000 capacity) are potential venues TWICE could play. Berlin also has the benefit of being a relatively easy train ride for fans in neighboring countries to attend.
Amsterdam
Amsterdam also offers a geographically favorable location for a TWICE Europe show. Ziggo Dome (17,000 capacity) has hosted K-pop concerts from MONSTA X and NCT 127. Fans from surrounding areas like Belgium, Scandinavia and France could easily access Amsterdam for the concert.
Barcelona
As one of the most popular tourist destinations in Europe, Barcelona would be an appealing city for TWICE to hold a concert. Palau Sant Jordi (20,000 capacity) hosted BLACKPINK in 2019. Fans have speculated TWICE could potentially hold a concert here timed to the 2023 Primavera Sound Festival.
Conclusions
In conclusion, while TWICE has not yet announced any Europe stops for their future world tours, there are strong indications Europe concert dates could happen soon. The group’s popularity in Europe continues to grow rapidly. Recent K-pop arena tours have consistently included multiple shows across Europe. As TWICE expands their touring scale globally, it’s likely just a matter of time until ONCEs in Europe finally get a chance to see TWICE live. The top contender cities for potential TWICE Europe concerts based on K-pop touring history include London, Paris, Berlin, Amsterdam and Barcelona. With JYP Entertainment’s expanding Europe presence and live streaming showing TWICE’s Europe fandom demand, the next TWICE world tour seems primed to finally bring TWICE to Europe concert stages. European ONCEs will eagerly await tour announcement news and hope 2023 could be the year their dream of a TWICE Europe concert finally becomes a reality.