Burna Boy is one of the biggest Afrobeats stars in the world right now. The Nigerian singer-songwriter has gained immense popularity over the past few years with hits like “Ye”, “On The Low”, and “Last Last”. In 2022, he is embarking on a world tour to celebrate the release of his latest album, Love, Damini. One of the most highly-anticipated stops on the tour is his upcoming concert in Los Angeles on October 30th, 2022. This concert is being promoted by a few key players in the entertainment industry.
Live Nation
One of the main entities promoting Burna Boy’s LA concert is Live Nation. Live Nation Entertainment is an American events promoter and venue operator based in Beverly Hills, California. Formed in 2005 by the merger of Clear Channel Communications’ entertainment division and SFX Entertainment, Live Nation Entertainment is the world’s largest live-entertainment company. Leadership includes CEO and President Michael Rapino. Live Nation has promoted tours for the biggest names in music, including Taylor Swift, U2, Jay-Z, and Madonna. They have extensive resources and experience organizing large-scale global tours. Live Nation is handling the booking of venues, logistics, and promotion for Burna Boy’s Love, Damini tour.
Goldenvoice
Goldenvoice is another key promoter involved in Burna Boy’s LA concert. Goldenvoice is a California-based concert promotion and event production company. It is a subsidiary of Anschutz Entertainment Group (AEG) and is based in Los Angeles. Goldenvoice promotes shows at venues including the Shrine Auditorium, the Los Angeles Convention Center, Staples Center, The Forum, Palladium, and Empire Polo Club. They organize the Coachella Valley Music and Arts Festival and Stagecoach Festival. Goldenvoice and AEG Presents handle booking for venues like the Staples Center, where Burna Boy’s LA show is being held. Their industry connections help promote shows to big audiences.
88rising
The media company and record label 88rising is also supporting the promotion of Burna Boy’s upcoming show. Founded in 2015 by Sean Miyashiro, 88rising has become one of the premier companies representing Asian and Asian-American artists and creators. They have over 7 million YouTube subscribers and have promoted artists like Joji, Rich Brian, and Niki. 88rising manages several hip-hop and R&B artists. In recent years, they have expanded into promoting global artists like Burna Boy. The company has been using its social media reach and industry clout to boost awareness of Burna Boy’s Love, Damini tour.
LiveXLive
LiveXLive Media is the digital media platform involved in streaming and promoting Burna Boy’s concert. Headquartered in Beverly Hills, California, LiveXLive Media focuses on live music streaming, on-demand audio, podcasting, and music-related video content. LiveXLive has exclusive streaming rights for Burna Boy’s show and will deliver pay-per-view livestreams for fans worldwide. The platform will heavily promote the concert across its website, mobile apps, and social channels. LiveXLive’s streaming technology and music industry expertise make it a valuable driver of hype for Burna Boy’s upcoming performance.
Major Stakeholders
Aside from major promoters, there are a few other key stakeholders who have been essential in making Burna Boy’s LA concert happen:
- Atlantic Records – Burna Boy’s record label, handling promotion of his new album and tour
- United Talent Agency (UTA) – Global talent agency representing Burna Boy
- Live Nation Urban – Division of Live Nation focused on urban music
- YouTube Music – Streaming platform premiering Burna Boy’s new music
- Diddy, Kevin Hart, Chris Brown – Celebrities and musicians cross-promoting Burna Boy’s music
Social Media Promotion
Social media has been a key component of marketing Burna Boy’s LA concert to fans. Promoters have utilized platforms like:
- Instagram and Facebook – Burna Boy and promoters posting announcements, behind-the-scenes content, reminders, hype videos
- Twitter – Promoters tweeting ticketing links, fan engagement via tweets and retweets
- TikTok – Burna Boy and fans posting short videos dancing and lip-syncing to songs
- YouTube – Burna Boy’s music videos, lyric clips, interviews on promoter’s channels
Targeted paid ads on platforms like Instagram and Facebook have also helped drive ticket sales.
Main Concert Details
Here are the key details on Burna Boy’s upcoming LA concert:
- Date: Sunday, October 30th, 2022
- Venue: Staples Center, Los Angeles
- Tickets: On sale now via AXS, prices from $50 – $200+
- Opening Acts: TBA
- Expected Attendance: 15,000+
- Stage Production: Elaborate light show and visuals planned
Burna Boy 2022 Tour Dates
Beyond the LA concert, here are the other major dates on Burna Boy’s 2022 Love, Damini global tour:
Date | City | Venue |
---|---|---|
October 1 | Atlanta, GA | State Farm Arena |
October 6 | Brooklyn, NY | Barclays Center |
October 9 | Toronto, ON | Scotiabank Arena |
October 12 | Chicago, IL | United Center |
October 15 | Oakland, CA | Oracle Arena |
October 30 | Los Angeles, CA | Staples Center |
November 12 | London, UK | The O2 Arena |
November 16 | Paris, France | AccorHotels Arena |
November 26 | Lagos, Nigeria | Eko Convention Centre |
December 3 | Melbourne, Australia | Rod Laver Arena |
December 8 | Singapore | Singapore Indoor Stadium |
Burna Boy Background
Here’s some background on the Nigerian star behind the highly-anticipated tour:
- Full Name: Damini Ogulu
- Age: 31 years old
- Born: July 2, 1991 in Port Harcourt, Nigeria
- Genres: Afrobeats, dancehall, reggae fusion
- First Album: L.I.F.E. (2013)
- Record Label: Atlantic Records
- Notable Songs: “Ye”, “On The Low”, “Last Last”, “Gbona”, “Anybody”
- Highest Charting Album: Twice As Tall (No. 1 on Billboard World Albums Chart)
- Awards: BET Best International Act, Grammy Best Global Music Album
Burna Boy gained recognition in the mid 2010s for his unique sound blending dancehall, reggae, and Afrobeat influences. His 2018 album Outside and its hit “Ye” elevated him to international fame. In 2021, his album Twice as Tall won Best Global Music Album at the Grammys. Burna Boy is now considered one of Africa’s biggest crossover stars. His highly-anticipated 2022 album Love, Damini is expected to be one of the year’s major releases. The Love, Damini tour will bring Burna Boy’s high-energy live performances to stages across North America, Europe, Africa, and Australia.
Tour Setlist Speculation
Fans are eagerly anticipating what songs Burna Boy will perform on the Love, Damini tour. Though an official setlist has not been announced, he is expected to play:
- Hits from Love, Damini like “Last Last”, “For My Hand”, and “Kilometre”
- Older hits like “Ye”, “On The Low”, “Gbona”, and “Anybody”
- Collaborations like “My Money, My Baby” (w/ Wizkid), “Be Honest” (w/ Jorja Smith), and “Question” (w/ Don Jazzy)
- Surprise covers or guest appearances
The concert is likely to feature high energy performances of Burna Boy’s signature blends of dancehall, reggae, Afrobeats, and pop. Fans hope he will provide a career-spanning setlist including hits, deep cuts, and previews of new songs.
Impact on African Music
The scale of Burna Boy’s Love, Damini tour demonstrates his impact and influence on global African music. As one of the first major tours of its kind by an African artist, it shows the commercial potential of Afrobeats and African pop music. Sold-out shows prove these genres can succeed internationally. Burna Boy’s success can influence more investment in African music infrastructure and more collaborations between Western and African artists. The Love, Damini tour ranks among 2022’s most significant moments for the globalization of contemporary African music.
Conclusion
Burna Boy’s October 30th, 2022 concert in Los Angeles is set to be a landmark show promoted by industry heavyweights like Live Nation, Goldenvoice, 88rising, and LiveXLive. Significant planning, investment, and promotion have gone into Burna Boy’s Love, Damini tour. Its success shows the growing popularity of Afrobeats and African pop music worldwide. With hits stretching back over a decade, Burna Boy has one of the most extensive catalogs of any global African star. Fans are eager to hear his classics along with new songs from his 2022 album. Burna Boy’s LA concert represents a major milestone in his career as he continues bringing African music to the global stage.