Guts tickets is an online event ticketing platform that allows users to buy and sell tickets for concerts, sports games, theater shows and other live events. As an online ticketing service, Guts tickets faces competition from a number of other well-established platforms in the space.
Major competitors
Some of the major competitors of Guts tickets include:
Ticketmaster
Ticketmaster is perhaps the biggest and most well-known online ticketing platform. The company sells tickets for concert, sports and theater events in the United States and abroad. Some key information about Ticketmaster:
- Founded in 1976, Ticketmaster has over 40 years of experience in ticketing.
- It serves clients across 29 global markets.
- In 2010, Ticketmaster merged with Live Nation to become the world’s largest live-events company.
- It has exclusive partnerships with many major venues, leagues and promoters.
- Ticketmaster sells over 485 million tickets per year.
With its first-mover advantage, exclusive deals and global reach, Ticketmaster is the undisputed market leader in event ticketing. Its market share is estimated to be around 70-80%.
StubHub
StubHub is an online marketplace for ticket resales founded in 2000. Key facts about StubHub include:
- It allows users to buy and sell tickets on secondary resale market.
- It offers tickets to sports, concerts, theater and other live entertainment events.
- StubHub serves over 59 countries across the world.
- It was acquired by eBay in 2007.
- StubHub reports gross merchandise volume of around $5 billion annually.
StubHub is the world’s largest ticket marketplace based on the number of tickets sold. It poses competition to primary ticketing platforms like Guts tickets.
Vivid Seats
Vivid Seats in an online secondary ticket marketplace founded in 2001. Here are some details on Vivid Seats:
- It allows fans to buy and sell tickets for live sports, concerts and theater shows.
- Vivid Seats serves customers across over 20 countries.
- It has a customizable online fan shop that offers official team gear and merchandise.
- The platform offers a 100% buyer guarantee on all ticket purchases.
- Vivid Seats processes around 90 million customers visits per year.
Vivid Seats is a leading player in secondary event ticketing. Its secondary ticket marketplace competes directly against platforms like Guts tickets.
SeatGeek
SeatGeek is an online ticket marketplace that enables users to buy and sell sports, concert and theater tickets. Key information on SeatGeek:
- It was founded in 2009.
- SeatGeek provides a ticket score on a scale of 0 to 100 to help customers evaluate ticket deals.
- It offers users comprehensive maps and interactive seating charts to aid ticket selection.
- SeatGeek provides access to tickets for NFL, NBA, NHL, MLS and MLB games.
- It has raised over $90 million in funding so far.
SeatGeek competes head-to-head with Guts tickets in primary event ticketing. Its technological innovations and sleek user experience pose strong competition.
Smaller competitors
In addition to the major players above, there are many smaller competitors in specialized areas that also compete with Guts tickets, such as:
AXS
AXS is a digital marketing platform for live entertainment events. It sells tickets for concerts, sports and family entertainment shows across the US.
Eventbrite
Eventbrite is a self-service event management and ticketing platform. It specializes in smaller music festivals, conferences, fundraisers and community events.
eTix
eTix is an online ticketing service focused exclusively on live entertainment shows and venues in the Southern United States.
Ticketfly
Owned by Eventbrite, Ticketfly is a ticket sales and promotion platform targeting smaller music venues and independent promoters.
TicketNetwork
TicketNetwork runs an online marketplace for ticket resales for popular sports and entertainment events.
TickPick
TickPick is a no-fee secondary ticket marketplace for events across North America.
How Guts tickets competes
Given the intense competition, how does Guts tickets differentiate itself and compete in the online ticketing space? Some of the key competitive strategies of Guts tickets include:
- Focusing on emerging markets – Guts tickets targets high-potential markets in Southeast Asia, the Middle East and Latin America.
- Developing mobile technology – Guts tickets invests heavily in mobile apps and mobile-optimized websites.
- Using dynamic pricing – Guts tickets uses demand-based flexible pricing to get maximum revenue.
- Providing value-added services – Guts tickets offers dedicated client services and support.
- Building exclusive partnerships – Guts tickets secures exclusive deals with venues, promoters and event organizers.
- Localization expertise – Guts tickets adapts products and services to local languages, currencies and payment methods.
By innovating in mobile technology, using pricing optimization, providing personalized services and having an international outlook, Guts tickets aims to find ways to differentiate itself in the competitive ticketing industry.
Conclusion
The online event ticketing industry is dominated by large, established players like Ticketmaster, StubHub, Vivid Seats and SeatGeek. These companies have the advantages of stronger brand recognition, larger customer bases, exclusive venue deals and greater financial resources.
However, newer entrants like Guts tickets can compete by focusing on high-growth emerging markets, investing in mobile technology, using dynamic pricing, offering value-added services, securing exclusive partnerships and having localization expertise. If Guts tickets can successfully gain market share in untapped markets and continue innovating its ticketing platform, it has the potential to establish itself as a major player in the global event ticketing industry in the long run.