Ticketmaster is one of the world’s largest ticket sales and distribution companies. They provide ticket sales, ticket resale services, marketing and distribution globally for live entertainment events. As a leading company in the live entertainment industry, Ticketmaster’s mission statement provides insight into their goals and values.
Ticketmaster’s Mission Statement
Ticketmaster’s mission statement is: “To provide the most powerful and intuitive marketplace for connecting the world’s leading sellers and buyers across live entertainment.”
This mission statement emphasizes Ticketmaster’s focus on being a marketplace to connect event organizers and ticket buyers. They aim to provide services and technology to facilitate these transactions, while delivering the best experience possible for buyers and sellers.
Key Elements of Ticketmaster’s Mission Statement
Ticketmaster’s mission statement contains several key elements:
- To provide the most powerful and intuitive marketplace – They want to create a robust platform that is easy to use and navigate for buying and selling tickets.
- Connecting the world’s leading sellers and buyers – Ticketmaster connects major event organizers and venues (sellers) with fans and attendees (buyers).
- Across live entertainment – Their marketplace is focused specifically on live entertainment events, including concerts, sports, theater, etc.
Overall, the mission statement emphasizes Ticketmaster’s technology-driven strategy to connect supply and demand within the live entertainment industry. It focuses on power, ease of use, and bringing together the biggest sellers and audiences globally.
Breaking Down Key Sections of the Mission Statement
“To provide the most powerful and intuitive marketplace”
This first part of the mission statement focuses on Ticketmaster’s marketplace platform. Their goal is to create a robust and capable online marketplace to facilitate ticket sales.
The use of “powerful” suggests they want cutting-edge technology, analytics, and capabilities to support high volumes of traffic and transactions. “Intuitive” indicates the marketplace must also be easy for buyers and sellers to use.
“Connecting the world’s leading sellers and buyers”
Next, the mission statement conveys Ticketmaster’s role as an intermediary connecting major entertainment event organizers and ticket buyers. As a marketplace, they bring these two sides together to complete transactions.
“Leading sellers” refers to major venues, concert promoters, sports teams, etc. that are listing and selling large quantities of tickets. “Buyers” are the fans, audiences, and general public purchasing these tickets to attend events.
“Across live entertainment”
The last part of the mission statement specifies Ticketmaster’s focus on live entertainment. This includes concert tours, professional sporting events, theater performances, and any type of ticketed live event.
This demonstrates that Ticketmaster is dedicated solely to the live entertainment industry, rather than broader online commerce or marketplaces.
Values and Priorities Within Ticketmaster’s Mission Statement
Ticketmaster’s mission statement also conveys their core values and business priorities:
- Technology – Providing powerful, intuitive ticketing platforms and marketplaces.
- Service – Facilitating and supporting ticket transactions for buyers and sellers.
- Scale – Connecting major event providers and huge audiences globally.
- Relationships – Developing partnerships and services valued by entertainment organizations.
- Innovation – Continuously evolving their products and capabilities as a market leader.
Above all, the mission statement expresses a commitment to using technology to enhance live entertainment, while satisfying the needs of large-scale event providers and ticket buyers.
How the Mission Statement Affects Ticketmaster’s Business
Ticketmaster’s mission statement has several implications for how they operate their business:
- They focus investment and development on their primary ticketing platforms and marketplace technology.
- Product and engineering teams prioritize powerful features along with an intuitive, easy user experience.
- They forge partnerships and business relationships with major concert promoters, venues, sports leagues, etc.
- Marketing and sales efforts are focused on supporting high-volume ticket sellers.
- They continuously roll out new capabilities and services for buyers and sellers.
- Data and analytics are leveraged to improve their primary marketplace offerings.
- They concentrate their ticketing services exclusively on live entertainment events rather than other ecommerce verticals.
Overall, Ticketmaster’s mission statement drives strategic decisions to provide a robust marketplace platform for the live entertainment industry. It keeps the company focused squarely on serving ticket sellers/event organizers and ticket buyers through ongoing innovation and relationship development.
Ticketmaster’s Mission Statement Compared to Competitors
It is illuminating to compare Ticketmaster’s mission statement to two of its major competitors in event ticketing:
AXS
“To be the premier global ticketing, marketing and data technology platform for live entertainment organizations and venues.”
AXS also emphasizes ticketing technology and services for live events. However, its mission statement is more narrowly focused on venues and event organizers rather than connecting sellers and buyers.
Eventbrite
“To bring the world together through live experiences.”
Eventbrite takes a much broader perspective on facilitating live experiences, rather than specifically being a ticketing marketplace. This more general mission allows Eventbrite to have a wider business scope beyond just ticket sales.
By comparison, Ticketmaster’s statement stays laser focused on powering a robust ticket marketplace at scale within live entertainment.
Conclusion
Ticketmaster’s mission statement focuses directly on offering technology and services to connect major entertainment event organizers and ticket buyers. It reflects a priority on scale, innovation, strong user experiences, and relationships within the live entertainment industry.
This mission statement drives Ticketmaster’s strategic decisions, product development, partnerships, and day-to-day business operations. It keeps the company dedicated specifically to ticketing live events, rather than broader ecommerce marketplaces or experiences.
Ultimately, Ticketmaster’s mission statement does an excellent job summarizing their goals, values, and competitive focus as a leading marketplace for live entertainment ticketing globally.