A presale code is a special promotional code that gives buyers early access to tickets for concerts, shows, and other events before the general public can purchase them. Presale codes allow fans to buy tickets ahead of the rush that happens when tickets go on sale to the general public.
Why do events have presale codes?
There are a few key reasons why presale codes exist:
- To reward loyal fans – Artists and event organizers often partner with fan clubs, email lists, Spotify, Live Nation, Ticketmaster, and others to distribute presale codes to their biggest supporters.
- To create hype and buzz – Releasing tickets in waves (presale, then general onsale) builds anticipation and gets people excited about buying tickets.
- To sell more tickets – Presales help drive early ticket sales and minimize the risk of not selling out.
Who can get presale codes?
There are several main sources music lovers can get presale codes from:
- Artist/venue/promoter email lists – Signing up for email updates is one of the best ways to get presale codes. You’ll get notified when they are announced.
- Fan clubs – Many bands have official fan clubs that members can join to access presales.
- Credit cards – Some major credit cards like American Express offer cardholder-exclusive presales.
- Live Nation and Ticketmaster – Registering for an account on these ticketing sites opens up presale opportunities.
- Spotify – Spotify sometimes emails presale codes to super fans who listen to an artist a lot.
- Radio stations – Local radio partners will often distribute presales over the airwaves and on their websites.
- Promoters/sponsors – Companies sponsoring tours might hold presales for their customers and email list.
How do you use a presale code?
Using a presale code to buy tickets is pretty straightforward:
- Find the link for the presale for the event you want to attend. This might be emailed to you, posted on the artist’s website, or shared on social media.
- Click the presale link which will take you to the ticket seller’s website.
- Select the number of tickets you want to buy and choose your seats if possible.
- Enter the presale code in the promo code box.
- Complete your ticket purchase like normal.
Often there will be multiple presales, like an artist fan club presale, credit card presale, Spotify presale, etc. Make sure you are using the correct code for the specific presale window.
When are presales available?
Presales typically begin 1-7 days before the general onsale date and time when any remaining tickets are released to the public. Some presales might be even further in advance for special groups like fan club members.
The presale window is usually 24-48 hours long. Ticket demand is highest right when the presale starts. Waiting a few hours can sometimes get you better seat options after the initial rush.
Tips for getting presale codes
Here are some tips and tricks for scoring presale codes:
- Sign up for artist email lists – This is the most direct way to get presale codes.
- Follow artists, venues, promoters on social media – Presale info is often posted on Twitter, Facebook, Instagram stories.
- Check fan club and credit card websites – Information may be posted there before anywhere else.
- Look out for tips from the artist – Sometimes they will hint at presale details in interviews and on social media.
- Search online – Type “[artist] presale code” into Google to find information.
- Check presale code websites – Sites like Presale Password list codes that get shared.
Tips for buying tickets with presale codes
Here are some expert tips for making the most of presales to get the best tickets:
- Get online early – Log in 10-15 minutes before the presale starts.
- Use the correct presale link – Make sure you are buying from the specific presale you have a code for.
- Have payment ready – Save time by entering your payment details beforehand.
- Act quickly – The best seats go fast, so purchase promptly.
- Try for multiple seats – If you can’t get all together, take what’s available and you may be able to swap later.
- Consider VIP packages – Many presales offer upgraded experiences like meet & greets.
- Join multiple presales – Increase your chances by using different presale codes.
- Don’t give up – If tickets sell out, check back for late releases as shows get closer.
Are presale codes a good way to buy tickets?
Using presale codes is generally the best way to buy tickets to popular shows and concerts for the following reasons:
- Better seat selection – You get first pick of seats before the general public.
- Less competition – Fewer people are battling for the same tickets.
- More inventory – All the tickets haven’t sold during other presales yet.
- Perks included – Presales may come with VIP extras like merchandise.
- Peace of mind – You secure tickets before sell out and can budget for the event.
The main downside is that getting access to presale codes can take extra effort and coordination. However, the benefits typically make it worthwhile for serious music fans to buy via presales when possible.
Common questions about presale codes
Here are answers to some frequently asked questions about presale codes:
Are presale codes free?
Yes, presale codes themselves are free to use. However, you still have to purchase the tickets themselves.
Can you share presale codes?
Typically presale codes are meant to be used by the person they are sent to. Sharing could potentially get your code invalidated and revoked.
What if I don’t get a presale code?
If you miss out on a presale code, your options are to try buying during another presale, buying when tickets go on sale to the general public, or purchasing resell tickets.
Do all events have presales?
No, usually only major concerts and shows at big venues have presales. Smaller local events often just have one general onsale date and time.
Can presale codes sell out?
Yes, presales can and do sell out for the hottest events. The availability can go quick, so you need to act fast.
How much are presale tickets?
Presale ticket prices are generally the same as regular ticket prices to the general public. There are sometimes special VIP packages only available during presales though.
Conclusion
In summary, presale codes provide dedicated fans exclusive access to buy tickets before the general public. Taking advantage of presales is the smartest way to get the best seats to top concerts and other must-see events. Keep your eyes peeled across all an artist’s channels to find presale passwords when your favorite acts are coming to town.