Taylor Swift is one of the most popular music artists in the world, with legions of dedicated fans who rush to buy tickets whenever she goes on tour. As a result, buying Taylor Swift concert tickets can be extremely competitive. Ticketmaster, as one of the primary ticket retailers for Swift’s tours, has implemented policies to ensure fair access to tickets while limiting opportunities for scalpers. So what is the maximum number of Taylor Swift tickets you can purchase on Ticketmaster?
Ticket Limits for Taylor Swift Tours
The exact ticket limit for Taylor Swift concerts on Ticketmaster varies between tours. However, in recent years, Ticketmaster has typically enforced a 4-6 ticket limit per household for Swift’s tours. This means each home address and payment method combination can purchase 4-6 tickets maximum across all shows.
For example, during Swift’s Reputation Stadium Tour in 2018, Ticketmaster initially set a 6 ticket limit per household. They later reduced it to 4 tickets per household due to extremely high demand. Similarly, for her upcoming The Eras Tour in 2023, Ticketmaster has announced a 4 ticket limit per household.
These per household ticket limits apply across all presales and general public sales for Taylor’s tours on Ticketmaster. They are in place to discourage ticket scalpers from buying up large quantities of tickets using bots and fake identities. The limits aim to give more of her actual fans a fair chance to get tickets.
Exceptions and Other Ways to Get Tickets
There are a few exceptions and additional avenues through which you may be able to acquire more than 4-6 Taylor Swift tickets on Ticketmaster:
- Verified Fan Presales: Fans selected through Ticketmaster’s Verified Fan program for presale access sometimes have higher ticket limits, such as 8 tickets per household.
- VIP Packages: The ticket limits typically do not apply to specialty VIP ticket packages that come with perks like premium seating, merchandise, and a pre-show reception with Swift. However, these packages have very limited availability.
- Fan-to-Fan Ticket Exchanges: If another fan puts their purchased Taylor Swift tickets up for resale on Ticketmaster’s fan exchange, you may be able to buy those tickets even if you’ve reached your household limit.
- Official Platinum Seats: These are premium tickets directly sold by Ticketmaster, not subject to the standard limits. But they are very expensive.
- Separate Purchases Across Shows: You may be able to buy the full allotment of 4-6 tickets for multiple shows, if you can access the on-sales.
It’s also worth noting that the Ticketmaster limits only apply to tickets sold directly by Ticketmaster itself. If you purchase resale tickets on secondary markets like StubHub, SeatGeek or VividSeats, those purchases won’t count against your Ticketmaster household limit. However, resale tickets tend to be extremely marked up in price.
Tips for Maximizing Your Taylor Swift Ticket Purchase
Here are some tips to give yourself the best shot at getting Taylor Swift tickets within Ticketmaster’s set limits:
- Get Verified Fan status and presale code access whenever possible. This gives you early ticket buying opportunities before the masses.
- Be ready right at the on-sale time with your Ticketmaster account already logged in. Have payment details saved and be prepared to move fast.
- Only try for seats you’ll be happy with. Don’t waste time shopping around or you may lose out.
- If you can’t get tickets, check back often for newly released seats as show dates approach. Fans will return some tickets.
- Set up alerts on fan ticket exchanges to snipe last-minute seats Ticketmaster holders are reselling.
- Follow fan forums and Twitter to get tips on when and how tickets are being released.
Estimated Demand and Expected Ticket Prices
To estimate how hard it will be get Taylor Swift tickets for her upcoming tour, we can examine the stats from her last major stadium tour. Here are some figures from her Reputation Tour in 2018-2019:
Reputation Stadium Tour | |
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Total Tour Gross | $345 Million |
Number of Shows | 53 |
Total Tickets Sold | 2,888,892 |
Average Tickets Per Show | 54,528 |
Average Ticket Price | $119 |
As you can see, the Reputation Tour sold nearly 3 million tickets averaging $119 each. It grossed over $345 million total, cementing it as the highest-grossing tour in US history by a woman. If The Eras Tour sees similar demand, expect nothing less than a bloodbath trying to buy tickets online.
For The Eras Tour ticket prices specifically, we can look at initial pricing details Ticketmaster has announced:
The Eras Tour Ticket Prices | |
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Lowest Price | $49 – $150 |
Median Price | $149 – $450 |
Highest Price | $899 |
Keep in mind these starting prices are before dynamic pricing and resale markups kick in. The best tickets could end up exceeding $1,000 or more closer to show dates.
How Quickly Taylor Swift Concerts Sell Out
To appreciate just how quickly Taylor Swift tickets sell out, let’s examine some headlines from her recent tour on-sales:
- “Taylor Swift Tickets Sell Out in Minutes for Upcoming Reputation Stadium Tour” – Billboard
- “Taylor Swift Tickets Were Gone In Minutes” – MTV
- “Taylor Swift tickets sell out instantly” – Washington Post
This pattern has held for over a decade of Taylor Swift ticket releases. In an instant, hundreds of thousands of tickets are snatched up online.
Many shows will sell out entirely during presales before the general public sale even starts. This leaves huge numbers of fans without tickets.
For example, when Swift’s Reputation Tour was announced in 2017, over half a million people preregistered for presale access on Ticketmaster within the first 24 hours. All shows sold out quickly when tickets went live.
Expect that intense early rush for The Eras Tour in 2023 too. Regardless of the ticket limits in place, huge demand will far exceed supply.
Getting Taylor Swift Tickets from Scalpers or Resale Sites
Given the tiny supply of tickets versus enormous demand for Taylor Swift’s tours, many fans inevitably turn to scalpers or secondary resale sites to try and get tickets.
However, there are risks when buying resale tickets:
- Huge markups – Resale tickets often cost 2-10X the original price.
- Potential scams – Scammers sell fake or duplicate tickets.
- Restricted entry – Some resale tickets may not scan at the venue gate.
If you do pursue resale tickets, use reputable sites like StubHub and ensure the tickets are guaranteed valid for entry. Compare prices across multiple resale platforms to get the best deal.
When buying from individual ticket scalpers, be extremely cautious. Meet them in person before paying to validate the tickets. Scalped tickets often turn out to be fraudulent or reported stolen.
Getting Taylor Swift tickets ethically direct from Ticketmaster is ideal. But resale tickets may be the only option for many fans who get shut out during on-sales. Just be very careful in your ticket source selection.
Joining the TaylorSwiftTix Community
For the inside scoop on getting Taylor Swift tickets from fellow fans, check out the TaylorSwiftTix community. This is an online hub where Swifties share tips and intel for scoring concert tickets.
On TaylorSwiftTix you can:
- Get updates on presales, on-sales, and verified fan programs.
- Ask questions and give advice about buying processes.
- Coordinate with other fans to target different shows.
- Find the latest news that could impact your ticket strategy.
With Ticketmaster’s tight ticket limits in place, working collectively with other fans through communities like TaylorSwiftTix can help boost your odds. Everyone wants the same thing – to get seats to see Taylor live!
How Much Money Taylor Swift Makes on Tours
Thanks to her massively popular tours routinely grossing hundreds of millions of dollars, Taylor Swift consistently ranks as one of the highest-paid musicians in the world. Let’s examine how much money Swift’s tours have generated over her career:
Taylor Swift Tour Gross Earnings | |
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Fearless Tour (2009-2010) | $66.5 Million |
Speak Now Tour (2011-2012) | $123 Million |
Red Tour (2013-2014) | $150.2 Million |
1989 World Tour (2015) | $250.7 Million |
Reputation Stadium Tour (2018-2019) | $345.7 Million |
Total Gross | $936.1 Million |
Swift has grossed nearly $1 billion solely from her touring endeavors over the years. This does not even count earnings from merchandise sales and sponsorships associated with the tours.
For the upcoming Eras Tour, earnings projections are topping $500 million. That would shatter her own record for a U.S. tour by a female artist. It underscores how massive Swift’s fan base and touring power remains going into her fourth decade of performing.
Why Taylor Swift Tickets Sell Out So Quickly
Clearly Taylor Swift tickets reach incredibly high demand whenever they go on sale. But why is this the case year after year?
There are a few key factors that drive the frenzy:
- Scarce touring schedule – Swift tours very infrequently, with years between tours. So fans leap at rare chances to see her live.
- Deep connection with fans – Swift’s music and openness with fans fosters a devoted sense of community that transcends casual interest.
- Elaborate productions – From huge rotating stages to surprise guest stars, Swift concerts are epic pop spectacles fans love.
- Exclusive experiences – Special merchandise, acoustic songs, and reputation for surprise “Taylurking” keep fans engaged.
- Media hype – Swift’s fame and constant media coverage amplify the ticket demand even further.
Taylor Swift has carefully built up perhaps the most loyal, excited fanbase in pop music today. They are willing to go to extremes to attend her concerts leading to unprecedented demand.
How Much Are Floor Seats for Taylor Swift Concerts?
If you hope to get on the floor up close at a Taylor Swift concert, expect to pay a huge premium. Here are some typical price ranges for Taylor Swift floor seats:
Taylor Swift Floor Seat Prices | |
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Face Value Price | $150 – $450 |
Platinum Seats | $600 – $900+ |
VIP Packages | $1,500+ |
Resale Price | $700 – $5,000+ |
Keep in mind the prices above are just averages. Hot shows in major markets like New York or Los Angeles can easily see floor seats surpassing $1,000+ resale or more. Front row and VIP floor table packages will be the most expensive listings.
Given the extremely limited supply, expect to pay a huge premium for floor access. But for diehard Swifties, the chance to get a front row view and potentially interact with Taylor may be priceless.
Conclusion
In the high stakes game of Taylor Swift ticket buying, demand dramatically exceeds supply for her rare tours. With Ticketmaster enforcing tight limits per household, competition is cutthroat.
Obsessive fans have crashed websites and camped out overnight trying to get seats. Yet many still end up shut out and desperate on resale markets where tickets can soar over $1,000.
If you hope to beat the odds and secure the maximum Ticketmaster ticket allotment of 4-6 tickets, you’ll need persistence, inside information, a bit of luck and a whole lot of money.
For the hardcore Swifties, the challenges and steep costs are all worth it. There’s nothing else quite like the experience of seeing the global pop phenomenon Taylor Swift live in concert.