FEVO is an online ticketing platform that allows event organizers to sell tickets directly to attendees. It was founded in 2016 with the goal of making event ticketing more affordable and convenient for both event organizers and attendees.
Some key things to know about FEVO:
- It is a self-service ticketing platform that does not charge any fees to event organizers or attendees. The company makes money through event sponsorships.
- FEVO focuses on helping organizers of smaller, local events like comedy shows, festivals, classes, etc. It is not meant for very large arena concerts or sporting events.
- The platform provides easy-to-use tools for creating a custom ticketing page, promoting events, tracking sales, and checking attendees in.
- FEVO also facilitates group discounts and bundles so organizers can offer ticket deals.
In the few years since its launch, FEVO has gained good traction especially among comedy venues and small music festivals. It provides a nice alternative to more expensive or confusing ticketing platforms.
How FEVO Works for Event Organizers
FEVO aims to simplify the event ticketing process for organizers. Here is an overview of how it works on the event organizer side:
Signing Up
To get started with FEVO, organizers visit the website and sign up for a free account. The sign up process just involves entering some basic contact information.
Creating an Event Page
Once signed up, organizers can create a custom page for their event. This involves:
- Entering details like event name, date, venue, description, image etc.
- Configuring ticket types and prices – FEVO allows both free and paid ticketing.
- Setting capacity limits for the event and each ticket type.
- Adding promo codes or group discounts as needed.
This creates a slick, mobile-friendly event page that can be shared right away.
Promoting and Selling Tickets
With the event page ready, organizers can spread the word and sell tickets. FEVO provides promotion tools like custom URLs, a ticket widget to embed on websites, email templates, social media graphics, and more.
The platform handles all ticket sales and sends confirmation emails to attendees automatically. Organizers have access to a real-time sales dashboard to track numbers.
Checking In Attendees
For ticketed events, FEVO has integrated mobile phone and tablet apps so organizers can easily check attendees in. They can access a digital guest list and scan ticket barcodes right from their mobile device.
The platform also allows printing paper tickets or setting up will call pickup.
Getting Paid
After the event wraps up, FEVO will send the organizer their ticket sale earnings via Stripe direct deposit. They also provide sales and check-in reports for understanding the event’s performance.
How FEVO Works for Event Attendees
On the attendee side, FEVO aims to provide a fast and convenient event ticketing experience. Here are the key steps:
Browsing Events
Users can visit fevo.com and browse upcoming events in their area. They can search by location, category, date range and more. Users can also find events through promotions from organizers.
Purchasing Tickets
When users find an event they want to attend, they can select ticket types and quantities and purchase directly on the event’s FEVO page.
The platform accepts all major debit/credit cards and PayPal payments. Users receive an immediate email confirmation of their purchase.
Receiving Tickets
For free events, users can just show their confirmation email at the door. For paid events, FEVO provides mobile or paper tickets.
Attendees receive their tickets right in the FEVO mobile app. They can also access tickets by logging into their FEVO account online.
Getting Updates
Leading up to the event, attendees may receive email updates from the organizer including reminders, schedule changes, locations details etc. FEVO enables organizers to communicate directly with ticket buyers.
Checking In
To enter the event, attendees open their FEVO mobile app and access their ticket barcode. Event staff simply scan the barcode from the attendee’s phone to check them in.
Providing Feedback
After the event, attendees may be emailed a short feedback survey by the organizer. FEVO provides tools to collect this helpful event feedback.
FEVO Pricing
One of FEVO’s biggest selling points is that it does not charge any fees for organizers to set up ticketing or attendees to purchase tickets. So how does FEVO make money?
The platform actually generates revenue through paid sponsorships with brands relevant to certain events. For example, a music festival may get a sponsorship from a beverage company, or a 5K race may have a running shoe brand sponsor.
These sponsorships allow the brands to get good local event exposure and engagement. FEVO earns commissions on the sponsorships and uses that revenue to cover its costs and profits.
This model allows FEVO to offer totally free service to organizers and attendees. Organizers keep 100% of their ticket sale revenue (other than modest payment processing fees).
Of course, FEVO’s model only works well for small to mid-sized events where sponsorships make sense. The company does not currently support major professional sports leagues, huge concerts, Broadway shows etc. where big naming rights come into play.
FEVO Integrations
To provide a full-featured ticketing platform, FEVO integrates with a number of third-party systems:
Stripe
FEVO uses Stripe to process all payments from attendees and manage disbursements to event organizers. Stripe is a trusted global payment platform.
Mailchimp
Organizers can connect their Mailchimp account to manage email marketing through FEVO. This allows sending ticketing confirmations, reminders, invitations and more.
Slack
FEVO offers a Slack integration so event organizers can receive notifications and alerts in their Slack workspace.
Zoom
For events being held over Zoom, organizers can integrate their Zoom account and automatically admit FEVO ticket holders into the online event.
Google Analytics
Organizers can connect Google Analytics to track website traffic on their FEVO event pages. This provides insight into marketing and promotions.
Social Media
FEVO enables easily sharing event pages and ticketing on social media platforms like Facebook, Twitter, Instagram, LinkedIn and more.
Who Uses FEVO?
FEVO targets smaller organizations and individual event creators rather than huge enterprises. Some examples of common FEVO event types and users include:
Comedy Shows
Small comedy clubs, improv groups, stand-up comedians use FEVO for free or paid comedy show ticketing. It’s affordable and easy for selling both individual and group tickets.
Music Performances
Independent musicians, venues, festivals and concert promoters use FEVO to ticket live music performances of all genres.
Fitness Classes
Yoga studios, pilates instructors, personal trainers, and gyms use the platform to manage class registrations.
Races
From 5Ks to triathlons, FEVO works well for races that don’t require RFID chip timing. It provides simple ticketing management for running, cycling, swimming and obstacle course races.
Conferences
FEVO enables organizers of professional conferences and workshops to sell tickets and manage attendee registrations.
Food & Drink Events
Restaurants, breweries, wineries, distilleries, and food festivals use FEVO to ticket tasting events, cooking classes, dinner parties and more.
Other Local Events
FEVO can also handle community events, lectures, ceremonies, galas, fundraisers and pretty much any small local happening that requires ticketing.
FEVO Benefits
FEVO aims to provide the following major benefits:
Free for Organizers and Attendees
The fact that FEVO does not charge any fees or commissions to event creators or ticket buyers makes it an attractive platform, especially compared to competitors like Eventbrite that take a cut of sales.
Easy Event Setup
The platform is designed for quick and easy creation of professional-looking event pages without any coding or technical skills required.
Flexible Ticketing Options
FEVO supports free events, paid ticketing, tiered pricing, group discounts, promo codes, and more. Organizers have control over configuring many options.
Smooth Attendee Experience
From event discovery to ticket purchasing to check-in, FEVO aims to provide a seamless experience for attendees.
Robust Organizer Tools
The platform equips organizers will sales reporting, email marketing, check-in capabilities, and other tools to manage and promote events effectively.
Wide Platform Support
As an online platform, FEVO provides broad reach and accessibility to attendees across the web and mobile devices.
FEVO Use Cases
To understand how FEVO can be utilized, here are some examples of specific use cases:
Selling Tickets to a Local Music Festival
The organizers of a small, two-day summer music festival in a city park can use FEVO to handle their entire ticketing process. They can easily create a festival event page, configure pricing tiers from single-day passes to full weekend VIP tickets, promote it across social media, track sales numbers, and scan tickets digitally at the entrance. FEVO provides an affordable, no-hassle ticketing solution.
Managing a Comedy Show with Multiple Acts
A comedy club hosting a showcase with 4 stand-up acts can use FEVO to manage the event ticketing. The club can list details for the full show on the event page, sell individual general admission tickets, and also offer a discounted 4-pack ticket for groups attending together. As the show date approaches, the club can email reminders to ticket buyers. FEVO enables organizing and promoting this multi-act comedy event smoothly.
Registering Attendees for a Conference
A professional association organizing a one-day conference at a hotel can use FEVO for attendee registration. They can create an event page with details on the conference agenda, speakers, and location. They can enable registration through FEVO for an early-bird rate to incentivize sign-ups. As registrations come in, they can track numbers and share a registration confirmation email. FEVO provides an easy conference registration management solution.
Creating an Upscale Dinner Party Event
A private chef planning a 12-person French dinner party in a leased event space can leverage FEVO for managing the exclusive event. The chef can set up an elegant event page with details on the 5-course menu and dining experience. She can sell tickets at a premium price point and cap the capacity at 12 seats. Leading up to the event, she can message ticket buyers about dress code, menu choices, and other details. FEVO allows creating a refined dinner party guest experience from ticketing through the actual event execution.
FEVO Compared to Eventbrite
Eventbrite is likely FEVO’s biggest competitor in the event ticketing space. How does FEVO compare to Eventbrite?
Pricing Model
The biggest difference is that FEVO does not charge any commissions or fees to organizers, while Eventbrite charges per-ticket service fees. This makes FEVO more attractive for free events or events with tighter budgets.
Type of Events
FEVO focuses on smaller local events while Evenbrite works better for larger conferences, festivals, fairs etc.
Feature Set
Eventbrite generally has a more robust feature set while FEVO offers a more streamlined, targeted approach.
Brand Recognition
Eventbrite is an established leader in the market while FEVO is still emerging. However, FEVO is gaining good traction.
Ease of Use
Both platforms aim to provide intuitive interfaces for organizers and attendees, with FEVO focusing specifically on simplicity.
FEVO | Eventbrite | |
---|---|---|
Pricing Model | Free for organizers and attendees | Charges per-ticket service fees |
Type of Events | Smaller local events | Larger conferences, festivals, etc. |
Feature Set | Streamlined, targeted features | Very extensive features |
Brand Recognition | Emerging platform | Established market leader |
Ease of Use | Focus on simplicity | Relatively intuitive interface |
Conclusion
FEVO provides an innovative platform for hassle-free event ticketing targeted at smaller, local event organizers. Key strengths include its free pricing model, smooth attendee experience, and streamlined feature set focusing on core ticketing management needs for simpler events.
While FEVO may not compete head-to-head with Eventbrite and other players in servicing massive conferences and complex enterprise events, it carves out an important niche. It offers a modern, mobile-friendly solution for selling tickets with minimal costs and friction.
If you are hosting a local music show, community lecture, dinner party, fitness class, or similar event, FEVO is worth considering as your ticketing platform of choice. The company seems well-positioned for continued growth as a specialized solution for selling simple event tickets affordably and conveniently.