Live Nation Entertainment is one of the world’s largest live entertainment companies. They own, operate, or have exclusive booking rights for a large number of venues, promote concerts, operate ticketing outlets, and represent artists. As a result, Live Nation has a number of subsidiary companies and brands operating under its umbrella. Here’s an overview of the main companies that fall under the Live Nation brand.
Ticketmaster
One of Live Nation’s best-known brands is Ticketmaster. This is one of the world’s largest primary ticketing outlets, providing tickets for concerts, sports, arts, family events and more. Ticketmaster sells tickets through its website, mobile apps, phone lines and retail outlets. It has exclusive partnerships with many major venues and events around the world. Ticketmaster also offers reseller services through secondary ticketing websites like TicketExchange.
Live Nation Concerts
Live Nation Concerts is the company’s concert promotion and venue operation arm. They promote tours for some of the biggest names in music, including artists like U2, Madonna, Jay-Z, Lady Gaga and Miley Cyrus. Live Nation Concerts operates one of the largest networks of entertainment venues across the globe. This includes major festival sites like Wireless, Creamfields and Reading/Leeds festivals. They also have deals giving them exclusive booking rights for many large venues.
House of Blues
The House of Blues is a chain of concert halls and restaurants owned by Live Nation. There are 14 House of Blues locations across North America, each known for their live music offerings, Southern-inspired cuisine and blues-themed interior design. Live Nation acquired full ownership of House of Blues in 2006.
Fillmore
Another Live Nation-owned brand is The Fillmore. There are a number of historic and new Fillmore music venues located across the United States. Their reputations were built on booking major rock acts in the 1960s. Today, Fillmore venues can be found in cities like Detroit, Miami Beach, Charlotte and Minneapolis.
Artist Nation
Artist Nation is the artist management division within Live Nation Entertainment. They provide management services for over 200 artists, both established and emerging. These include major names like U2, Jay-Z, Shakira, Maroon 5, Lorde and Gwen Stefani. Artist Nation says their management aims to “amplify every avenue of an artist’s career.”
Live Nation Sponsorship
Live Nation Sponsorship secures sponsorship deals on behalf of both artists and events. They work with brands to provide strategies and access to musicians, festivals, venues and events. This division of Live Nation also includes the Artist Access fan club and VIP ticketing experience packages.
Live Nation Media & Sponsorship
Live Nation Media & Sponsorship (LNMS) handles advertising across Live Nation’s venues, events and digital assets. They sell digital and physical advertising space, premium ticketing packages, sponsorships and promotional deals on behalf of Live Nation.
C3 Presents
C3 Presents is an event promotion, production and artist management company that became majority-owned by Live Nation in 2014. They produce major festivals like Lollapalooza and Austin City Limits Festival. C3 also books shows and tours electronic dance music festivals under their brand React Presents.
Ticketmaster Resale
Ticketmaster Resale, formerly Get Me In and Seatwave, is Live Nation’s secondary ticket marketplace. Fans can resell Live Nation event tickets they can no longer use. Ticketmaster Resale then sells these tickets on to other fans at market value prices.
Live Nation Venues
Live Nation Venues operates a large collection of venues and festival sites worldwide. Their portfolio includes over 175 venues across nine countries. Some of their best-known sites include:
- The O2 Arena & Indigo in London
- Ziggo Dome in Amsterdam
- Spark Arena in New Zealand
- Austin360 Amphitheater in Texas
- North Island Credit Union Amphitheatre in San Diego
Live Nation Global Touring
Live Nation Global Touring specializes in booking regional and global tours for artists and bands. They schedule dates across Live Nation venues and other sites. Global Touring promotes worldwide arena tours for bands like Coldplay, Depeche Mode, Evanescence, Stereophonics and Dua Lipa.
Academy Music Group
The Academy Music Group is a Live Nation-owned collection of concert venues in the UK. Locations include Brixton Academy, Shepherd’s Bush Empire and other major London sites. Academy Music Group promotes and operates tours for contemporary UK-based artists.
Conclusion
In summary, Live Nation Entertainment encompasses many subsidiary brands and companies:
- Ticketmaster – Primary event ticketing
- Live Nation Concerts – Concert promotion and venue operation
- Artist Nation – Artist management services
- Live Nation Sponsorship – Sponsorship and experiential packages
- Live Nation Media & Sponsorship – Venue and digital advertising sales
- Live Nation Venues – Portfolio of venues and festivals
- Ticketmaster Resale – Secondary ticket marketplace
- Academy Music Group – UK concert venue and tour promotion
- C3 Presents – Major festival and event promotion
- Live Nation Global Touring – Global concert tour booking
With a focus on live entertainment, these brands help Live Nation offer an end-to-end experience, from ticketing and artist promotion to sponsorship and venue management.