Ticketmaster is one of the largest ticket sales and distribution companies in the world. They sell tickets for various events like concerts, sports games, theater shows and more. With Ticketmaster handling ticketing and sales for so many venues and events, it’s natural for customers to wonder if there is a rewards or loyalty program that allows you to earn perks and benefits for buying tickets through them.
Is There a Ticketmaster Rewards Program?
The quick answer is no, at this time Ticketmaster does not have their own rewards program for customers. Some key points:
- Ticketmaster currently does not offer any official rewards program or loyalty program for customers who purchase tickets through them.
- There is no way to earn points, miles, discounts or other rewards when buying tickets on Ticketmaster.
- The company has no membership levels like gold, platinum or premium that offer bonus perks or benefits.
So in short, Ticketmaster does not have any customer loyalty or rewards program in place to incentivize ticket purchases through their platform. They are purely a ticket retailer and do not currently offer any extra programs for repeat customers.
Why Doesn’t Ticketmaster Have a Rewards Program?
There are a few potential reasons why Ticketmaster does not offer their own customer rewards program at this time:
- As primarily a ticket marketplace, their business model is focused on convenience and access rather than building loyalty. Customers use them simply to purchase event tickets rather than regularly shop.
- Ticketmaster faces high costs in acquiring and distributing tickets. A rewards program would add more expense to their operations.
- The company likely already has very high customer retention since they are essentially a monopoly in ticket sales for many major venues and events.
- They may not see a need for a rewards program to incentivize ticket purchases when demand is already high for many events.
- Their parent company Live Nation has its own rewards program that may make a separate Ticketmaster one redundant.
Essentially, Ticketmaster’s business model simply does not rely heavily on using rewards and benefits to build brand loyalty with customers currently. Their position in the industry as a dominant ticket outlet likely gives them little incentive to offer a program to drive more ticket sales through their platform alone.
Can You Earn Rewards for Ticketmaster Purchases?
While Ticketmaster itself does not offer a rewards program, customers can sometimes earn rewards on Ticketmaster purchases in a couple of ways:
Live Nation Rewards
Ticketmaster is owned by Live Nation – the world’s largest event promoter and venue operator. Live Nation does have their own rewards program called Live Nation Rewards. Some key things to know:
- Live Nation Rewards is free to join and allows members to earn points on purchases of event tickets, food, merchandise and more at Live Nation venues and festivals.
- Points can be redeemed for ticket discounts, upgrades, pre-sale access and other benefits at Live Nation events.
- Purchases directly through Ticketmaster are not currently eligible to earn Live Nation Rewards points, only tickets bought through Live Nation venues count.
So while Ticketmaster is owned by Live Nation, their ticket sales do not qualify you to earn Live Nation Rewards currently. You need to buy tickets directly through Live Nation venues and events.
Credit Card Rewards
One way you may be able to earn rewards on Ticketmaster purchases is by using a rewards credit card. Certain credit cards allow you to earn points, miles or cash back when making purchases in certain categories. Here are some options:
- Cards that earn general rewards on all purchases would let you earn on Ticketmaster ticket transactions.
- Cards that specifically offer rewards on entertainment purchases may count Ticketmaster tickets.
- Co-branded airline or hotel cards could allow you to earn miles or points on Ticketmaster purchases.
So while Ticketmaster itself does not offer rewards for ticket purchases, consumers can look into whether their credit cards may allow them to earn some benefits on those ticket transactions.
Examples of Credit Card Rewards for Ticketmaster
Here are some examples of credit cards that commonly let users earn rewards points or miles on Ticketmaster ticket purchases:
Credit Card | Rewards Program | Benefits on Ticketmaster |
---|---|---|
Chase Sapphire Preferred | Chase Ultimate Rewards | 2x points per $1 spent on entertainment, including Ticketmaster |
American Express Gold Card | Membership Rewards | 4x points per $1 spent on entertainment, including Ticketmaster |
Capital One Venture Rewards | Miles Program | 2x miles per $1 spent on all purchases, including Ticketmaster |
Delta SkyMiles Reserve American Express | SkyMiles Program | 3x miles per $1 spent on Ticketmaster purchases |
As you can see, while Ticketmaster itself has no rewards program, strategic credit card use can allow you to earn points, miles or cash back when purchasing tickets through them.
Are There Any Ticketmaster Memberships or Paid Programs?
At this time, Ticketmaster does not offer any paid membership programs either that provide extra benefits and perks for an annual fee. However, there are some related programs that Ticketmaster provides or participates in:
Verified Fan Programs
For very popular events or artists, Ticketmaster sometimes offers Verified Fan presales. This requires registering for a free Verified Fan account which gives you access to buy tickets before the general public. This helps ensure that fans, not scalpers or bots, get first access to tickets.
Ticketmaster Plus
Ticketmaster Plus is a free program that allows you access to last-minute ticket deals for certain events when available. All you need to do is sign up for a free account to receive alerts when discounted tickets are released close to event dates.
VIP Packages
For some concerts and events, Ticketmaster offers premium VIP packages that come with perks like meet-and-greets, exclusive merchandise, and more. These are directly from the artists and venues, rather than a Ticketmaster membership.
Ticketmaster Gift Cards
Ticketmaster sells gift cards that can be used to buy tickets on their platform. These allow you to purchase tickets as gifts for others or simply budget your spending. Gift card amounts range from $25 to $500.
So in summary, while there are no premium paid Ticketmaster memberships, they do offer some free programs like Verified Fan that provide special access. And fans can purchase VIP packages or gift cards for different ways to enjoy and share events.
Should Ticketmaster Offer a Rewards Program?
Given Ticketmaster’s powerful position in the event ticketing industry, many consumers think they should offer some type of customer loyalty program. Here are some pros and cons of Ticketmaster potentially launching their own rewards program:
Potential Benefits
- Could drive more ticket sales to their platform by incentivizing buyers to earn rewards
- May increase customer satisfaction and retention
- Allows customers to earn discounts or perks for frequent ticket buying
- Brings them in line with many other major retailers that offer programs
- Provides value-added customer service
Potential Drawbacks
- Added administrative and technology costs to manage and maintain the program
- May not drive substantial increases in sales given their already leading market position
- Reduces per-ticket revenue and margins
- Antitrust concerns since they are essentially a monopoly in the industry
- Their parent Live Nation already has its own program
Overall, there are good arguments on both sides as to whether it would make sense for Ticketmaster to create its own customer loyalty program. It would likely depend on if the costs of managing the program are outweighed by the incremental sales and customer satisfaction benefits.
Conclusion
In summary, Ticketmaster currently does not offer any kind of rewards, loyalty or membership program for customers. Purchasing tickets through their website or app does not earn you any points, miles, discounts, upgrades or other benefits. This contrasts many other major retailers that provide programs to drive loyalty.
There are a couple ways you may be able to earn some rewards on Ticketmaster purchases, such as by using a rewards credit card that offers bonus points on entertainment spending. But Ticketmaster itself does not have an official program.
While some consumers would like to see Ticketmaster launch a loyalty program, the company likely does not have a strong financial incentive to do so currently given its commanding market position. Unless the incremental sales and customer retention outweigh the administrative costs, they seem content with their current model.
So for now, buyers should not expect any kind of Ticketmaster rewards program and instead can look to their credit cards for the potential to earn some benefits on ticket purchases. But the demand for a loyalty program demonstrates that consumers clearly want more value for their high Ticketmaster fees.