Taylor Swift announced her Eras Tour for 2023, which has Swifties around the world excited to see the singer-songwriter perform hits from her decade-spanning discography. As one of the biggest tours in years, demand for tickets is incredibly high. If you want to score seats for yourself, here is a guide on how to successfully get Eras Tour tickets.
Know the On-Sale Dates
The first step is paying attention to when tickets actually go on sale. Presales and Venue presales occur before the public on-sale date, giving fans early access to purchase tickets. Presales commonly happen for members of an artist’s fan club, customers of a sponsor company, or holders of a credit card associated with the event. For the Eras Tour, the fan presale through Ticketmaster ran from November 15-17, 2022. Select venues also had their own presales on November 16. Tickets then went on sale to the general public on November 18, 2022. Knowing these on-sale dates ahead of time and registering for presales gives you the best shot at getting tickets.
Sign Up for Presales
As mentioned above, presales offer the first opportunity to buy tickets. Sign up for any presales that you are eligible for to gain early access. For the Eras Tour, Taylor Swift fans who registered for the TaylorSwiftTix Presale through Ticketmaster’s Verified Fan program were emailed a code to access the presale. Venues also commonly have presales for members of their own fan clubs or email newsletters. Sign up for these ahead of the on-sale dates, as registration can take time to process. This ensures you will receive a presale code in time for when tickets go on sale. Codes are required to purchase tickets during presales.
Prepare Your Ticketmaster Account
For most large tours, Ticketmaster is the primary seller of tickets. Make sure to have a Ticketmaster account ahead of the on-sale dates. Log in to your account and double-check that your payment methods, shipping address, and other info are up to date. This helps ensure a smooth checkout process during the rush of buying highly coveted tickets. Ticketmaster also has features like Ticketmaster Verified Fan and Verified Resale to make obtaining tickets easier and more secure. Read up on how these work so you can utilize them when tickets go on sale.
Plan to Buy Immediately
When tickets finally go on sale to the general public, you need to be ready to purchase immediately. Have the Ticketmaster website queued up ahead of time andrefresh right at the sale start time. Popular shows like the Eras Tour often sell out in minutes or even seconds. The longer you wait, the more likely tickets will be gone, especially for desirable seat locations. Being ready the minute tickets go on sale gives you the best chance at buying before they disappear.
Be Flexible on Dates and Cities
With many tour dates across the U.S. and international cities, having some flexibility in where you want to see the Eras Tour helps increase your chances. If you can make it work to travel for a show in a different city than where you live, look at tickets for those locations too. Popular big cities like New York and Los Angeles tend to sell out quickest. Expanding your search to other tour stops gives you more options to secure seats. Also consider attending on weekday dates if possible, as weekend shows are in highest demand.
Use Multiple Devices
Another strategy is to try buying tickets on multiple devices simultaneously. Have family or friends help out too if they want to attend the show with you. The more devices attempting to access tickets right at the on-sale time, the better your odds one will get through the waiting rooms and purchase process before tickets disappear. Just make sure to coordinate with anyone else buying so you don’t accidentally purchase duplicate tickets. Using multiple devices has helped many concertgoers successfully obtain highly coveted tickets.
Check Resale Sites
If you miss out on buying during the initial on-sales, check resale sites once tickets start popping up. Many fans will resell extra tickets they secured. Official resale sites like Ticketmaster’s Verified Resale marketplace are safer than generic resale sites. Scammers often try to sell fake or duplicated tickets through unchecked third-party resellers. Stick to official resale sources and be cautious of deals that seem too good to be true. Resale tickets will cost over face value, but this option gets you in the door if you come up empty during the initial sales.
Be Persistent and Patient
Scoring the most in-demand concert tickets often requires persistence and patience. Keep trying if you don’t succeed right away. Tickets may be released in batches, providing additional changes to purchase even if initially sold out. Setup alerts so you are notified if new seats open up. Prices also tend to drop closer to the show dates, so check back for better deals. Sign up for waitlists and fan exchange groups, where you may be able to eventually buy tickets at face value directly from other fans.
Avoid Scalpers and Scammers
Outside of authorized resale sites, be extremely cautious when buying tickets second-hand. Fake tickets and scams abound when demand is high. Avoid buying tickets on Facebook, Craigslist, Reddit, or other unchecked platforms. Only pay through secure payment methods, never via CashApp, Venmo, etc. Be skeptical of anyone selling for outrageously high prices or making things seem too good to be true. Stick to official ticketing sites and resale marketplaces for the most trustworthy sources.
Use Preferred Seating Programs
Some ticketing sites offer special programs that give earlier access to tickets for top seat locations. For example, Ticketmaster has its Platinum Seats and VIP Seats options. These designate premium seating areas and sell them ahead of the general public on-sale. If getting the best seats is a priority, investigate these types of preferred seating programs. There is usually an extra cost, but it can be worth it to guarantee prime spots, especially for a special event like the Eras Tour.
Conclusion
Great concert tickets are earned through effort and preparation. Following tips like signing up for presales, having accounts ready to go, acting right away, and persistently checking back will help Swifties succeed in the ticket buying process. Avoid scalpers and scams by only using trusted official sources. With smart strategies, resourcefulness, and a bit of luck, fans can secure tickets for what will undoubtedly be an incredible Taylor Swift tour. The journey to get seats may be difficult, but the payoff of seeing a legendary performer like Swift live in concert makes it all worth it.
Tip | Explanation |
---|---|
Know the On-Sale Dates | Be aware of when tickets go on presale and general sale so you’re ready to purchase |
Sign Up for Presales | Gain early ticket access by registering for presales you’re eligible for |
Prepare Your Accounts | Ensure your Ticketmaster account is updated with payment info to checkout quickly |
Buy Immediately | Be online and ready to refresh right at the on-sale start time |
Be Flexible | Look at different tour dates and cities to have more options |
Use Multiple Devices | Have friends/family help buy from their devices too |
Check Resale Sites | Reputable resale sites offer second chance at tickets |
Persist and Be Patient | Keep trying – tickets may be released in batches |
Avoid Scalpers/Scams | Only use trusted ticketing sources to avoid fakes |
Use Preferred Seating | Programs like Platinum offer best seats for a premium |