Selling concert tickets can be a great way to make some extra money, especially if you can no longer attend the event yourself. However, it’s important to follow some best practices when reselling tickets in order to get the best price, avoid scams, and ensure a smooth transaction. In this comprehensive guide, we’ll walk through the steps on how to successfully sell Chris Brown concert tickets.
Check the Event Details
Before listing the Chris Brown tickets for sale, double check all the key event details like the venue, date, time, seat location, etc. Make sure you have the correct information and the tickets are valid for the event you think they are for. Incorrect details can lead to headaches later if you end up advertising and selling tickets for the wrong event. Chris Brown often tours and performs multiple shows in the same city, so triple checking you have the right date and venue is crucial.
Also, be sure to note if the tickets are for general admission or they have assigned seating. If they have assigned seats, specifically indicate the section, row, and seat numbers. Purchasers will want to know exactly where their seats will be located, so being upfront and detailed about the seat locations from the start can help attract buyers.
Pick the Best Resale Platform
There are generally two main options for reselling your Chris Brown tickets – online ticket marketplaces or locally in-person. Here are the pros and cons of each route:
Online Ticket Resale Sites
Popular online ticket marketplaces like Stubhub, Vivid Seats, SeatGeek, etc provide a convenient platform to list and sell your tickets to a wide audience of buyers across the country. Some benefits include:
- Large existing user base – Millions of buyers browse these sites daily looking for tickets.
- Secure transactions – The site handles payment processing and transfer of tickets.
- Reaches a national audience – Buyers can purchase tickets from anywhere.
The main downside of online resale platforms is they will charge a commission fee, typically 10-20% of the final sale price. So this will cut into your potential profits. Be sure to factor in these fees when pricing your tickets.
Local In-Person Resale
Another option is to resell the Chris Brown tickets locally through classified ads (Craigslist, Facebook Marketplace), bulletin boards, or by networking with friends, family and colleagues. Some advantages to local in-person sales include:
- Avoid fees – You keep 100% of your sale price without any commission.
- Payment flexibility – Accept cash, Venmo, PayPal, etc.
- Personal interaction – Meet the buyers in-person.
However, the pool of potential buyers will be much smaller and more limited to your local geographic area. You’ll also have to coordinate meeting up to exchange the tickets and payment. For these reasons, online marketplaces tend to be the most efficient channel to reach the largest number of interested buyers.
Price Your Tickets
One of the most important factors in successfully selling your tickets is pricing them appropriately. If you price too high, they may not sell. But if you underprice, you leave money on the table.
When determining how to price Chris Brown tickets, here are some tips:
- Research current market prices – Search online ticket sites to see the going rates for similar tickets.
- Factor in demand – Are the shows selling out? Lots of demand could support higher pricing.
- Consider seat quality – Front row or VIP tickets can command much higher prices.
- Account for fees – Ensure your price nets the profit you want after marketplace fees.
- Compare to face value – You generally want to be below the original box office cost.
Ideally, review the prices for all currently listed comparable tickets to the same show. See what range they are being offered at and price yours competitively based on the specific seat locations.
You can start on the higher side, and then gradually lower the price if needed until they sell. Rushed last-minute sales for below market prices should be avoided, as you want to maximize your profit.
Sample Ticket Pricing Table
Section | Row | Original Price | Asking Price |
---|---|---|---|
Floor | A | $150 | $200 |
Lower Level | K | $100 | $120 |
Upper Level | S | $75 | $50 |
This table demonstrates how to factor in original ticket price and seat location when pricing for resale. Floor seats closer to the stage can be increased well above face value, while less desirable upper level seats may need to be discounted.
Write a Good Listing Description
To maximize interest in your Chris Brown tickets, the listing description needs to be informative and well-written. Be sure to include key details like:
- Venue name and city
- Date and time of the event
- Section, row, and seat numbers
- Face value price of the tickets
- Your asking price (and number of available tickets)
- Seat characteristics (e.g. aisle seat, center orchestra, VIP access)
Use descriptive language to pitch the quality of the seats. Let buyers know exactly what they are getting. Call out unique attributes like close proximity to the stage, side-view, etc.
Also clearly state your firm ticket prices, preferred payment methods, and policies around things like shipping fees, delivery of tickets, etc.
The more details you provide upfront, the faster you will attract qualified buyers.
Be Responsive
Once your Chris Brown tickets are listed for sale, be proactive about responding to inquiries and offers from potential buyers. Check your chosen marketplace or advertisement postings frequently.
Promptly answer any questions about seat locations, your selling policies, delivery options, payment terms, etc. Providing fast, courteous responses builds trust and credibility with buyers.
If negotiating price, aim to reach a deal quickly rather than going back and forth endlessly. Extended delays or lack of responsiveness could cause buyers to lose interest and move on to other ticket options.
Set expectations upfront around when you will transfer the tickets upon payment. Buyers want confidence they will receive their tickets in time for the event so they are not left scrambling.
Use Safe Payment and Transfer Methods
When selling tickets online, only accept payment through secure channels like PayPal, Venmo, Apple Pay, etc. Avoid risky payments like bank/wire transfers from people you do not know.
For local in-person sales, only take cash or payment apps. Never accept personal checks from strangers.
When transferring the Chris Brown tickets, use the official transfer/reassignment options integrated with the ticket marketplace platform or ticket issuer. Avoid just emailing PDFs of tickets, which can be copied or counterfeited.
Wait for the payment transaction to fully clear before completing the ticket transfer. This reduces the chance of non-payment or chargebacks after the fact.
Hold onto documentation confirming delivery/transfer of the tickets to the buyer. This protects you in case there are any disputes later on questioning if the tickets were properly provided.
Avoid Scams
Unfortunately, scams are common when reselling event tickets online. Here are some red flags to watch out for:
- Buyer insists on paying with cashier’s check or money order – Fraudulent payments.
- Requests tickets to be shipped overseas
- Communications come from a free webmail account (Gmail, Yahoo, etc)
- Broken English or repeatedly vague responses
Deals that seem “too good to be true” likely are. Use your best judgement. Only provide tickets once you’ve received verified cleared payment.
Conclusion
Reselling event tickets like Chris Brown concerts can be very lucrative and a great source of extra income if done properly. The key steps include double checking ticket details, pricing competitively, writing effective listings, using secure payments, safely transferring tickets, and avoiding potential scams.
Online marketplaces simplify the resale process, but also take a cut of your profits. Selling locally in-person requires more coordination but lets you keep 100% of the proceeds.
With some preparation and smart planning, you can confidently resell your Chris Brown tickets at fair market prices to satisfied buyers.