The Florida Panthers are a professional ice hockey team based in the Miami metropolitan area. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League (NHL). The Panthers play their home games at FLA Live Arena in Sunrise, Florida.
Selling tickets to Florida Panthers games can be a great way to make extra money, especially if you have season tickets or other ticket packages that give you access to many games throughout the season. With a passionate fan base and exciting on-ice product, Panthers tickets are in demand. Like any type of ticket resale endeavor, selling Panthers tickets requires strategy, knowledge of the market, and flexibility. Here is an in-depth guide on how to successfully sell Florida Panthers tickets.
Buy Ticket Packages and Season Tickets
The first step in selling Panthers tickets is to actually have tickets in hand to sell. The best way to ensure access to large quantities of tickets is to buy ticket packages and season tickets directly from the Panthers organization. Full season ticket packages give you a ticket to every Panthers home game at FLA Live Arena. Partial season ticket plans like half seasons and 12-game plans provide tickets to a select number of games. Mini-plans with as few as three games are also available. Premium ticket packages include perks like VIP parking and exclusive club access.
Buying ticket packages ranges in price from a few hundred dollars for a three-game mini-plan to several thousand dollars for full season tickets with premium extras. While the upfront investment may be significant, having guaranteed tickets in hand makes selling and profiting from tickets much easier.
Understand the Panthers Schedule and Demand
Not all Panthers games are created equal when it comes to ticket demand. Certain opponents like division rivals and original six teams tend to drive prices up. Weekend and holiday games are also in higher demand than weeknights. And as the season goes on, division standings and playoff races often impact demand.
It’s important to study the Panthers schedule and understand the fluctuations in ticket demand game by game. High demand games against rivals or on weekends can often fetch twice as much as low demand midweek games against non-conference opponents. Savvy sellers adjust prices accordingly.
It also helps to monitor trends from season to season. For example, in recent years weekend games against the Montreal Canadiens have been extremely popular with fans of both teams due to the large number of snowbird Canadiens fans who reside in South Florida during the winter months. Games versus rivals like the Tampa Bay Lightning are always hot tickets. Promotional giveaway nights can also impact demand. Analyzing historical trends and patterns allows you to accurately set prices.
Use Multiple Selling Platforms
There are a variety of different platforms available to sell Panthers tickets. Spreading out across multiple platforms allows you to reach the widest possible buying audience.
– Online ticket marketplaces like StubHub, VividSeats, Ticketmaster and SeatGeek are ideal for selling to the general public. They provide national exposure and industry leading security features.
– eBay is better suited for auction style listings that allow fans to bid on tickets. Due to the nature of bidding, final sale prices are not guaranteed.
– Facebook Marketplace allows you to connect with local buyers who may be looking for last minute tickets. Facebook groups and Craigslist are other options in this peer-to-peer space.
– Partnering with a full-service ticket broker can also be effective. They handle all aspects of listing and selling the tickets in return for a percentage of profits.
Diversifying across multiple platforms protects you if sales on any particular site are slow. You can analyze performance over time and adjust the allocation of tickets across platforms.
Price Tickets Strategically
Setting the sale price for Panthers tickets requires thoughtful strategy. Pricing too high can lead to unsold inventory, while underpricing leaves money on the table. Some key factors to consider when pricing:
– Look at current ticket listings on various sites to gauge fair market value based on demand indicators like day of week, opponent, etc.
– Factor in fees charged by the selling platform, which are typically 10-20% of your sale price.
– Consider comparable ticket sales from previous seasons to estimate prices for similar game situations.
– Account for market fluctuations over the course of the season based on team performance and playoff standings.
– Leave room for discounts and special promotions which can help move stale inventory.
– Adjust prices in real-time based on market demand as game dates get closer. Scarcity drives prices up.
– Consider pricing options like auction-style selling if you are flexible on the final sale price.
Promote Your Listings
Simply listing the tickets for sale is not enough. You need to promote your Panthers ticket listings via marketing and advertising to drive sales.
– Social media platforms like Facebook, Instagram and Twitter are ideal for reaching Panthers fans. Post images of listings with sale pricing and direct links to buy.
– Engage Panthers fan sites and forums to connect with highly engaged fans who may be looking for tickets.
– Promote listings on Florida Panthers fan Facebook groups and Reddit pages.
– Run Facebook and Instagram ads targeted locally to Panthers fans to directly reach the ideal buying audience.
– Partner with season ticket holders who are not resellers and split profits in return for promoting your listings to their networks.
– Leverage relationships with youth hockey organizations and sponsors who may have interest in Panthers tickets for clients, rewards and promotions.
Provide Excellent Customer Service
A ticket selling business lives and dies based on customer service and reviews. Especially when dealing with high-value assets like tickets, buyers want confidence in who they are dealing with.
– Respond promptly to all inquiries with fast shipping of tickets to allow time for receipt prior to the event.
– Make the checkout and payment process simple and secure. Offer multiple payment options.
– Follow up with buyers to confirm receipt of tickets and ask for feedback on the purchase experience.
– Address any customer issues immediately including ticket delivery problems or seat issues. Offer remedies like comparable replacement tickets if needed.
– Request positive reviews on seller profiles from happy buyers. This builds social proof.
Providing a seamless buying experience generates loyal repeat customers to your ticket business. These best customers will look to you first for future tickets.
Conclusion
Selling Florida Panthers tickets can be highly lucrative but requires time, effort and a strategic approach. Buying season ticket packages provides reliable long-term inventory. Understanding schedule demand allows you to price tickets at market value. Leveraging multiple sales platforms opens up broad audiences. Promoting listings via marketing campaigns drives sales. Top notch customer service creates repeat buyers. Employing all these best practices allows you to run a successful Panthers ticket resale business.