Jann Arden is a multi-award winning Canadian singer-songwriter who has been active in the music industry since the early 1990s. With numerous top ten singles and millions of albums sold worldwide, Arden is one of the most popular and successful artists to emerge from Canada. Her powerful vocals and vulnerable songwriting have earned her a dedicated fanbase that spans multiple generations. While Arden regularly tours and performs at venues across North America, booking her for a private or corporate event requires some strategic planning and preparation. Here is a step-by-step guide on how to successfully book Jann Arden for your next special occasion.
Determine Your Budget
The first key step is determining your budget for booking Jann Arden. As an internationally acclaimed musician with immense popularity, especially in her native Canada, Arden’s booking fees are substantial. Her fees will vary depending on the specifics of the performance – length of set, whether it’s a public or private event, if travel accommodations need to be provided, etc. Based on some research, here are typical booking costs for Jann Arden:
Performance Type | Average Booking Fee |
---|---|
Private acoustic set (1-2 songs) | $75,000 – $150,000 |
Private full band set (60-90 minutes) | $150,000 – $300,000 |
Public Concert Appearance | $300,000+ |
This gives you an idea of the high costs associated with booking someone of Arden’s fame and demand. Determine your budget upfront so you can pursue options realistically. Reaching out for inaccurate booking fees wastes both your time and the artist’s. Be clear on your price point before progressing.
Clarify Your Event Details
Once you know your budget range, the next step is clarifying all the relevant details about your event:
- Type of event (corporate, private, public performance etc.)
- Venue location and capacity
- Date(s) required
- Set length needed (full concert, short acoustic set etc.)
- Any special requests around song selection, choreography, band members, etc.
Having these key details outlined will allow you to determine if booking Jann Arden is feasible. It will also allow her booking team to assess if the event fits within her touring schedule and capabilities. The more precise details you can provide upfront, the better. Make sure the event aligns clearly with the booking fees you can accommodate.
Review Her Touring Schedule
Before progressing too far, check Arden’s current touring and performance schedule. As a prolific musician, she is almost constantly on the road, with scheduled concerts across Canada, the US and sometimes internationally. Make sure your intended event date does not conflict with any of her publicly announced performances. You can easily check her tour dates and locations via resources like:
- Her official website’s Events page
- Ticket seller websites like Ticketmaster
- Artist booking sites like Pollstar
Blocking off your required date in her crowded schedule will require significant advance notice. If your event date coincides with an existing concert, you will need to adjust accordingly.
Compile Past Work & Demos
While Arden and her management team know her capabilities well, you should still compile relevant materials that showcase past events, performances and client work. This gives them a sense of your experience hosting events of this caliber. Helpful materials to include are:
- Photos/videos from past events
- Testimonials from past performers/celebrities
- Post-event survey results
- Media coverage secured from past events
Highlight that your events are well-organized, safe, and professionally run. This provides confidence that you can execute an event smoothly while meeting Arden’s specific hospitality and production rider requirements.
Prepare Your Offer
Once the above is gathered, you can prepare a well-formed offer by compiling:
- A professional cover letter with your key details, budget, and enthusiasm
- An event production schedule and run of show outlining the event program
- Proposed booking fee based on your research and budget constraints
- Draft talent contract/performance agreement
- Details of accommodations, transport, hospitality, etc. you will provide
Ensure you gather all the components needed for a compelling, well-rounded booking offer. This provides the information needed to assess the feasibility of the performance. Demonstrate you are a serious buyer well-prepared to host the artist successfully.
Submit Through Official Channels
With your offer complete, the next step is submitting it through the proper channels. Avoid shortcut methods like social media or informal contacts, which are unlikely to work. Professional booking of an artist like Jann Arden must go through her official representatives. Here are recommended contact methods:
- Her talent management company – JP Management
- Her booking agency – The Feldman Agency
- Her publicity team
Contact information for her representatives can be found on her website or through artist booking platforms. A reputable booking request will only be coordinated with the artist directly through vetted official channels, so use proper contacts.
Be Persistent and Patient
Due to enormous demand, initial booking requests may not always get a response. Follow up politely if you do not hear back after 2-3 weeks. But avoid being overly aggressive. Keep in mind her team fields many requests daily. If your event is meant to be, persistence and patience will pay off. Be prepared to follow up periodically if your event is still months away. Last minute bookings are rare with stars of this scale.
Anticipate Artist Hospitality Needs
If your offer is accepted, you will need to provide hospitality details per the artist’s requirements. Top tier artists expect high quality hospitality. That may include:
- Private transportation (often a tour bus)
- Luxury hotel accommodation with security
- Catering and meal specifications (common dietary preferences like gluten-free, vegan etc.)
- Dressing room setup with preferred refreshments and decor
Review Arden’s hospitality rider closely and prepare to deliver on her preferences. Going above and beyond on artist hospitality promotes an enjoyable experience that may make her more likely to partner with your events again in the future.
Budget for Additional Performance Expenses
Beyond just the booking fee, remember to budget for all the additional production expenses required to successfully execute the performance. Depending on the specifics, this may involve costs like:
- Sound, lighting, and staging equipment rentals
- Expanded security and access control
- Insurance policies
- PR and marketing to promote the event
- Production team fees (managers, road crew, technicians etc.)
- Travel and hospitality costs
Factor these additional expenses into your total budget to avoid any surprises. A high caliber performance requires a lot of moving parts, so anticipate supplementary costs.
Formalize Agreements
Once the performance details are agreed upon, formalize the legal agreement promptly with deposits and signed contracts. Avoid handshake deals. Engage your legal team to ensure the terms are binding and protect all stakeholders’ interests. spell out contingencies like:
- Weather cancellation policies
- Payment schedules and processes
- Insurance and liability coverage
- Video/photo rights and restrictions
Formal contracts prevent misunderstandings later on. Both parties should sign off with their lawyers’ guidance. This reduces risk on both sides for a smooth event execution.
Plan Proactively and Coordinate Openly
Bring a proactive, solutions-oriented mindset throughout the planning process. Act decisively when challenges arise – do not wait until the last minute. Coordinate plans openly with the artist’s team and provide status updates frequently. Make sure you know and deliver on all logistical requirements.
Booking an artist like Jann Arden requires large-scale project management across many moving parts. Stay organized, collaborative and decisive. Eliminate uncertainty wherever possible. She will only deliver her best performance with careful preparation and planning.
Promote Strategically
Once the contracts are signed, you can begin promoting the event through your PR and marketing channels. Strategic promotion and media outreach will maximize ticket sales and public awareness. Some key promotion tips include:
- Issue a press release to music and entertainment publications
- Pitch exclusive content like interviews or performances
- Run targeted ads on social media and Ticketmaster
- Email fans on her mailing list within your region
- Offer pre-sale tickets for fan club members
Avoid announcing the event until contracts are signed to prevent issues. Promote across multiple platforms to drive buzz and attendance. This ensures the event is a revenue and branding success.
Implement Security Measures
For a celebrity of Jann Arden’s stature, stringent security measures should be implemented to protect her safety. Work closely with her team to understand her security needs and expectations. Security considerations may include:
- Assigned bodyguards or private security team
- Secure transit from airport to venue
- Crowd control barriers at the performance space
- Screening guests for entry access
- Secured backstage areas for artist-only access
Do not take shortcuts on security – a single fan incident could be damaging and dangerous. Make security a top priority with stepped-up measures compared to your regular events.
Expect Technical Requests
Understand that a performer like Jann Arden will have specific technical requests based on her extensive live show experience. On her technical rider, expect to see stage layout diagrams, gear requirements, lighting plots and audio specifications. Accommodate these requests wherever feasible so her show execution goes smoothly.
Bring in qualified production experts like sound engineers and lighting designers if your team lacks these capabilities. Deliver the technical sophistication and quality her performances demand.
Read the Crowd During the Performance
On performance day, observe the audience energy and reactions during the show. As the event organizer, anticipate any issues like sound disruptions, troublesome fans or safety concerns. Act swiftly if any problems arise to keep the show running seamlessly. Be ready to communicate or intervene if the artist faces difficulties. Delivering an incredible audience experience should be your top priority.
Thank the Artist Personally
After the successful event, be sure to thank Jann Arden and her team for their efforts. Provide thoughtful gifts or donations to charities of her choosing to show genuine appreciation. Follow up with her management to express interest in booking her for future events if the opportunity was a positive one. Foster a strong relationship so she prioritizes working with your events again.
Conduct Post-Event Debriefs
In the days following the event, conduct debriefs with your internal team and the artist’s team to discuss learnings and improvements for next time. Gather feedback through surveys as well. Document any challenges faced to avoid repeating them. Continuous improvement will refine your execution with each event.
Conclusion
Booking a major artist like Jann Arden requires careful planning, substantial budgeting and smooth operational execution. By following the steps outlined above, you can successfully navigate the booking process from offer to event day while delighting your audience. Leverage her immense talent to create truly memorable events that promote your brand. With strategic preparation and attention to every detail, make your next Jann Arden event a huge success.