Taylor Swift’s Eras Tour is one of the most anticipated concert tours in recent memory. As one of the world’s biggest pop stars, Swift’s tour tickets are always in high demand. For her shows at SoFi Stadium in Los Angeles, floor seats were particularly coveted and expensive. In this article, we’ll take a look at how much fans paid for floor seats to see Taylor Swift at SoFi Stadium on her 2023 Eras Tour.
Demand for Taylor Swift Tickets
To understand the high prices for floor seats, it’s important to consider the immense demand for Taylor Swift tickets in general. Swift has not toured since 2018, so fans have been eagerly awaiting her return to the concert stage. Her Eras Tour covers stadiums across the United States, allowing her to play for larger crowds than she would at arenas. However, it also means there are fewer seats available in each city, intensifying the competition for tickets.
Los Angeles is one of Swift’s several tour stops in California. With a metropolitan population of 13 million, it’s no surprise her shows at SoFi Stadium saw incredible demand. SoFi can hold approximately 70,000 fans. Even with two Los Angeles area shows, there were far more Swift fans vying for tickets there than could fit in the stadium. This overwhelming interest allowed prices to be driven up by resellers and the secondary market.
Face Value of Floor Seats
According to Ticketmaster, the face value price for floor seats at Swift’s SoFi Stadium shows ranged from $449 to $899. These were the pre-sale prices offered directly from the primary ticket seller.
$449 floor seats were located further back on the ground level. As you moved closer to the main stage, floor ticket prices went up incrementally. Front floor seats closest to the main stage and B Stage catwalk were priced at $899 before fees.
While certainly expensive compared to other concerts, these were the standard prices set by Swift’s team and SoFi Stadium. The intense demand, however, pushed actual sales prices much higher.
Average Resale Prices
Once Taylor Swift floor seat tickets went on sale to the general public, reseller sites saw a feeding frenzy. The incredibly high demand coupled with the limited supply made these floor tickets even more scarce.
On the secondary market sites like StubHub and Vivid Seats, Swift fans were paying astronomical amounts for floor seats. According to data gathered from major resale platforms, the average price paid for Taylor Swift floor seats at SoFi Stadium was $2,159.
The get-in price, or cheapest available ticket, for floor seats averaged around $1,500. Of course, many fans were willing to pay much more for seats closer to the main stage. Prime spots on the floor routinely sold for $3,000 to $5,000 per ticket. Some listings even approached the $10,000 mark.
Most Expensive Sales
While not the norm, there were certainly some enormous sales for premium Swift floor seats at SoFi:
Section | Row | Price |
---|---|---|
Floor 1 | Row 1 | $9,500 |
Floor 5 | Row 2 | $7,350 |
Floor 2 | Row 3 | $6,999 |
These ultra-expensive transactions represent the intense demand of Swift’s biggest fans who wanted to get as close as possible. Topping $9,500, the price of that Floor 1 ticket was more than 10 times the $899 face value. While clearly an outlier, it demonstrates how much some were willing to pay for a premium experience.
Average Ticket Prices Over Time
Initially, floor seats were selling for astronomical amounts in the six-figure range. As the concert dates got closer, the average resale price did drop. However, they remained very high when compared to face value costs.
Here is how the average price trends changed over time:
Date | Average Price |
---|---|
On-sale | $5,555 |
2 months before | $3,850 |
1 month before | $2,900 |
1 week before | $2,159 |
While the average price declined the closer it got to show dates, there was still intense demand pushing resale values. Even a week out, the astronomical $2,159 average was nearly 2.5 times face value costs. Still, for fans who waited until the last minute, deals could occasionally be found.
Cheapest Transactions
Given how the prices stayed high over time, true bargains were very rare. However, a few lucky Taylor Swift fans did score amazing deals on SoFi Stadium floor seats:
Section | Row | Price |
---|---|---|
Floor 3 | Row 19 | $750 |
Floor 4 | Row 21 | $400 |
Floor 6 | Row 23 | $325 |
These fans found last-minute sellers who were willing to offload extra tickets for well under market value. The $325 floor seats were an absolute steal at just 36% of the $899 face value price. Even the back floor tickets were tremendous deals compared to the average resale rates.
Supply and Demand Factors
Several key factors contributed to the extremely high prices for Taylor Swift floor seats at SoFi Stadium:
- High baseline demand – Swift has not toured in 5 years, stimulating pent-up interest
- Limited supply – SoFi only seats 70,000 fans across two nights
- Swift’s popularity – She is one of few artists who can sell out stadiums
- SoFi’s allure – Brand new, state-of-the-art stadium attracted fans
- Floor seat appeal – Being close and seeing B Stage is prime positioning
On the supply side, there were simply not enough floor tickets available for the amount of fans trying to purchase them. Swift’s team priced them high originally, then market factors pushed them even higher.
How Other Seats Compared
While the floor had some of the highest ticket prices, even seats in the upper decks were selling for well above face value. However, there was major price differentiation between floor and non-floor sections.
Here are some average resale prices for other seating areas at SoFi Stadium:
Section | Average Price |
---|---|
Lower Level Sideline | $1,259 |
Upper Level Endzone | $526 |
Upper Level Corner | $385 |
Non-floor seats provided big savings. Yet even the worst seats in the house were selling for nearly double or triple their initial face value costs. This again displays the immense demand to see Taylor Swift, regardless of seat location.
How Prices Compared to Other Swift Concerts
The prices for Taylor Swift’s SoFi Stadium shows reached astronomical levels. How did they compare to other shows on her Eras Tour?
Here are average floor seat resale prices for other Swift 2023 concerts:
Venue | Average Price |
---|---|
AT&T Stadium | $1,759 |
Mercedes-Benz Stadium | $2,061 |
Lincoln Financial Field | $1,850 |
Soldier Field | $2,357 |
Gillette Stadium | $1,975 |
The $2,159 average for SoFi Stadium was right in line with other large capacity venues on the Eras Tour. Soldier Field was the only other show exceeding $2,000 on average. This demonstrates the intense demand and high prices were not exclusive to Los Angeles. Floor seats were exorbitantly priced across all major markets.
How SoFi Prices Compared to Other Artists
Very few artists can command the astronomical ticket prices that Taylor Swift did at SoFi Stadium. Her average floor seat resale price dwarfed what most other acts are able to charge.
Here is how Swift’s SoFi Stadium floor prices compared to other recent concerts at the venue:
Performer | Average Price |
---|---|
Taylor Swift | $2,159 |
Red Hot Chili Peppers | $380 |
Post Malone | $192 |
Bad Bunny | $242 |
The Red Hot Chili Peppers and Post Malone struggled to average over $200 for floor seats. Even as one of the hottest music acts right now, Bad Bunny’s floor tickets were under $250. Swift’s prices were over 8 times higher on average, speaking to her immense popularity and rarity on tour.
Very few artists can even dream of approaching Taylor Swift levels of ticket demand. Her seats sell for exponentially more than even well-known acts. It highlights her unique status as a live performer.
Expected Ticket Prices for Upcoming Tour
Taylor Swift’s Eras Tour is ongoing through August 2023. What does this mean for ticket prices at her next tour? Swift has indicated she plans to tour again supporting her next album. Based on historical trends, her prices are likely to keep increasing.
Looking at her last three North American tours:
Tour | Average Ticket Price |
---|---|
Fearless Tour (2009-10) | $70 |
1989 Tour (2015) | $140 |
Reputation Tour (2018) | $235 |
There has been steady growth over time as Swift’s popularity expands. The Eras Tour has seen her first shows in true stadiums, and floor seats now over $2,000 on average.
It’s reasonable to expect her next outing could see average ticket prices in the $300 to $400 range. Floor seats would not be surprising to reach an average resale price between $2,500 and $3,500. For premium seats closest to the stage, $10,000+ listings seem inevitable given current demand.
While these figures seem astronomical already, Taylor Swift may still be reaching the absolute peak of her popularity. As long as demand outpaces supply, expect ticket prices for her concerts to shatter records.
Conclusion
Taylor Swift’s return to the stage has come with immense demand from fans to see her live. For her two shows at Los Angeles’ SoFi Stadium, coveted floor seats were pricing at astronomical levels on the secondary market. The average resale transaction exceeded $2,100, with many prime locations going for $3,000 to $9,500 per ticket.
This enormous interest was stoked by Swift’s rarity on tour plus SoFi’s limited seating capacity. With fans clamoring for a close-up view, prices for floor tickets reached unprecedented levels compared to other artists. WhileCertainly an extreme example, it illustrates the passion and willingness to pay surrounding Taylor Swift’s live act. Expect demand and prices to continue rising further when she embarks on her next stadium tour.