Taylor Swift is one of the biggest pop stars in the world, and her live shows are major events that fans look forward to. When she performs at massive venues like Gillette Stadium in Foxborough, MA, tickets are always in high demand. Fans want to know how much tickets cost so they can plan ahead and budget for the show. Prices can vary depending on factors like seat location and when tickets go on sale. For her most recent show at Gillette Stadium in 2018, ticket prices ranged from around $150 on the low end up to $500 or more for premium floor seats. There are a few key things that determine Swift ticket prices.
What Determines Taylor Swift Ticket Prices?
Several factors impact how much Taylor Swift tickets cost:
- Venue – Larger stadium venues like Gillette Stadium tend to have higher ticket prices overall than smaller arena shows.
- Seat Location – Floor seats or lower bowl seats nearest the stage are most expensive, while upper decks and end zones cost less.
- Demand – Highly anticipated shows in major markets have very high demand, driving up prices.
- On-sale Date – Tickets tend to cost more the later they are purchased, closer to show dates.
- Resellers – Resale sites often charge significantly inflated prices over face value for in-demand Swift tickets.
Venue size and seat location are the two biggest factors that determine base ticket prices before factoring in demand.
Ticket Prices at Gillette Stadium
As one of the NFL’s largest stadiums with a capacity over 65,000, Gillette Stadium is a prime venue for Swift to play big shows on her stadium tours. She performed there on her Reputation Stadium Tour in 2018 and previously on The 1989 World Tour in 2015. Here is a breakdown of approximate ticket prices for her 2018 Reputation Tour stop at Gillette Stadium:
Seat Location | Price Range |
---|---|
Field Floor Seats | $500+ |
Lower Bowl Seats | $250-$400 |
Upper Bowl Seats | $150-$200 |
End Zone/Obstructed View Seats | $150 or less |
As you can see, floor seats closest to the main stage were over $500, while upper bowl and end zone seats were $150-200 on the low end. Lower bowl seats in the middle sections were in the $250-$400 range.
When Do Swift Tickets Go On Sale?
Timing your ticket purchase is important if you want the best deal. Here’s an overview of when batches of Swift tickets typically go on sale:
- Pre-sales – Tickets are first offered in special pre-sales for fan club members, credit card holders etc. a few days before the public on-sale.
- Public On-Sale – The primary ticket release for the general public typically happens 1-2 weeks after the show is announced.
- Additional Releases – If shows don’t instantly sell out, more tickets may be slowly released over the next few weeks/months leading up to the concert.
- Last Minute – Large blocks of tickets are sometimes released in the final days/hours before a show if the venue isn’t sold out.
Buying early in the pre-sale or public on-sale periods ensures the best selection and lowest prices. But waiting for last minute ticket releases can also pay off.
How Demand Impacts Pricing
Swift’s popularity and scarcity of tour dates makes demand for tickets extremely high. When demand outweighs supply for a hot show, basic economics kicks in and prices rise. Resellers take advantage of this on secondary sites, inflating resale prices based on demand.
Some factors that drive up demand and prices for Swift tickets include:
- Limited Tour Dates – Swift has only scheduled 1-2 shows in each metro area on recent tours, limiting supply.
- Huge Fanbase – Swift has legions of loyal fans who jump at the chance to see her live.
- Major Media Coverage – Being one of the world’s biggest pop stars keeps Swift in the spotlight.
- Sold Out Shows – Scarcity further increases demand on the secondary market when shows sell out quickly.
The supply-demand gap is really amplified in major markets like New York, Los Angeles and London where Swift tickets sell out instantly.
Paying Over Face Value Through Resellers
Given the extremely high demand, all Taylor Swift tickets sell out quickly – often within minutes. This forces many fans to turn to ticket reseller sites like StubHub, Vivid Seats and SeatGeek to find tickets being resold by other fans and brokers.
But buying resale comes at a big premium. Here are some typical markups:
Ticket Type | Face Value Price | Resale Price |
---|---|---|
Lower Bowl Seat | $250 | $500+ |
Floor Seat | $500 | $1000+ |
Upper Bowl Seat | $150 | $250+ |
So expect to pay double or more over face value to get Taylor Swift tickets on secondary sites – often totaling hundreds or thousands of dollars per ticket!
Tips for Saving Money on Taylor Swift Tickets
While Taylor Swift tickets are expensive no matter what, here are some tips to help mitigate the costs:
- Buy early – Get tickets in the initial pre-sale or on-sale whenever possible
- Consider less popular locations – End zone, obstructed view and upper deck seats are much cheaper
- Join the fan club – Get access to pre-sales by becoming a verified fan club member
- Team up – Split costs by buying in pairs or groups and attending together
- Look for ticket releases – Keep checking ticket sites for new seat releases right up until show time
Following some of those tips can lead to significant savings over paying ultra-high resale prices.
Is Seeing Taylor Swift Worth the Price?
Taylor Swift tickets are undoubtedly very expensive these days, especially for the best seats at major stadium shows which can run into the thousands after fees. Fans need to decide if it’s worth stretching the budget.
For many Swifties, the chance to see Taylor perform live is priceless. It’s a bucket list event. Her shows are spectacles, with huge production value, multiple costume changes, surprise guests, and greatest hits medleys. She puts on an amazing performance.
But for more casual fans, it may be hard to rationalize the high costs. There are always alternatives like buying upper deck seats or waiting for the inevitable concert film to come out down the road.
Either way, Taylor Swift ticket prices reflect her status as one of the most popular live performers today. Fans have to pay a premium because demand drastically exceeds supply when she goes on tour. It’s the economics of live entertainment.
Conclusion
Taylor Swift tickets at major stadiums like Gillette Stadium range from around $150-$500 face value depending on seat location – more in premium resale markets. Prices vary based on factors like seat location, when they were purchased, and overall demand. The best deals go to fans who buy tickets early in pre-sales or general on-sales. Otherwise, be prepared to pay very high resale markups. Swift puts on an amazing show, but fans have to determine if it’s worth the cost for them. The economics of live entertainment have put Taylor Swift among the most expensive touring acts to see nowadays.