Harry Styles, former member of the popular boy band One Direction, held his first ever solo concert in Singapore on March 13, 2018 as part of his Harry Styles: Live on Tour concert series. The concert was held at the Singapore Indoor Stadium and was highly anticipated by fans in Singapore and the region.
Ticket Prices
There were four types of tickets available for Harry Styles’ concert in Singapore with different seating categories and prices:
Ticket Category | Price (SGD) |
---|---|
VIP Standing Pen | $348 |
Cat 1 Seated | $288 |
Cat 2 Seated | $228 |
Cat 3 Seated | $168 |
The VIP Standing Pen tickets were the highest priced tickets and allowed fans to be standing in an exclusive mosh pen right in front of the stage. This gave them the best chance to see Harry Styles up close during the performance.
The Cat 1 Seated tickets provided reserved seating in the highest quality seats closest to the stage. Cat 2 and 3 tickets were progressively cheaper based on distance from the stage.
Ticket Sales
Tickets to Harry Styles Live in Singaporeconcert went on sale on December 15, 2017. The concert was promoted by LAUMER Live Entertainment. Ticket prices ranged from $168 to $348 Singapore dollars.
The VIP Standing Pen tickets sold out almost immediately. The high demand for tickets meant that the rest of the tickets also sold out very quickly within the first week of going on sale.
Reasons for High Ticket Demand
There were several factors that contributed to the high demand and quick sellout of tickets for Harry Styles’ Singapore concert:
- Harry Styles’ Popularity – He built a massive fanbase from his time with One Direction, one of the most popular boybands globally. This included a huge number of passionate fans in Southeast Asia.
- Limited Tour Dates – Singapore was the only Southeast Asian country included on the tour. For fans in the region, it was their only chance to see Harry Styles live.
- Venue Size – The indoor stadium only holds about 12,000 people. Compared to demand, this was a small and exclusive venue.
- First Solo Concert – This was Harry’s first ever solo concert in Singapore, adding to the excitement.
- Album Release – His self-titled debut solo album was released in 2017, further elevating anticipation for the tour.
Given Harry Styles’ popularity and the limited chance to see him in Singapore, it’s no surprise tickets sold out so quickly even with the high pricing.
Secondary Ticket Market Prices
With the concert being sold out, fans turned to secondary ticket resale platforms to try and purchase tickets. On sites like StubHub, Viagogo, and Singapore Concert Tickets, reseller prices went as high as:
- VIP Standing Pen – $1,200 SGD
- Cat 1 Seated – $800 SGD
- Cat 2 Seated – $500 SGD
- Cat 3 Seated – $350 SGD
Prices were often marked up 2-3 times the original ticket price by resellers looking to take advantage of frantic fans who missed out on buying them initially. The most significant markups were seen for the exclusive VIP Standing Pen tickets, with reseller prices going for nearly 4 times the original price.
Total Revenue Estimate
With 12,000 tickets sold across 4 pricing tiers ranging from $168 to $348 SGD, a rough estimate for the total gross ticket revenue from Harry Styles’ Singapore concert would be:
- 12,000 tickets sold
- Average ticket price of $250 SGD (mid-range between cheapest and most expensive)
- Total Gross Ticket Revenue = 12,000 x $250 = $3,000,000 SGD
This is an approximate estimate assuming an average ticket price. The actual revenue may vary based on the exact breakdown of ticket tier sales. Nonetheless, with high demand resulting in a swift sellout across all ticket categories, the gross revenue was likely around $3 million SGD.
Charity Donation
In line with his philanthropic initiatives, Harry Styles donated a portion of ticket sales from the Singapore concert to local charities:
- 10% of ticket sales went to the Singapore Children’s Society, a nonprofit that helps vulnerable children and youth in Singapore.
- Another 10% went to Make-A-Wish Singapore, which grants wishes to children with critical illnesses.
So in addition to putting on an entertaining show for fans, the concert also raised awareness and funding for two important charitable causes in Singapore.
Conclusion
Harry Styles’ March 2018 concert in Singapore was a highly anticipated event that sold out quickly due to his immense popularity as a former One Direction member and solo artist. With 12,000 tickets sold across price points ranging from $168 to $348 SGD, gross ticket revenues were an estimated $3 million SGD. Top ticket prices on the secondary market reached as high as 4 times the original prices. While fans clamored to see Harry Styles live, the concert also helped raise funds for the Singapore Children’s Society and Make-A-Wish Singapore charities.