The Eras Tour is Taylor Swift’s highly anticipated upcoming stadium tour in support of her record-breaking 10th studio album Midnights. With millions of loyal Swifties hoping to score tickets, demand is expected to far exceed supply, making getting tickets challenging. This has led many fans to look to the secondary resale market to try to secure seats. But how much are Eras Tour tickets going for on resale sites? Let’s take a look at the key factors impacting resale prices and what Swifties can expect to pay.
When Do Tickets Go On Sale?
The Eras Tour pre-sale begins on November 15, 2022 for Capital One cardholders, while the Verified Fan presale starts November 16. General public on-sale is November 18. With over 2 million fans pre-registering for Verified Fan, competition is fierce. Most shows are expected to sell-out quickly, driving many buyers to resale.
How Many Shows Are There?
The Eras Tour comprises 52 shows across stadiums in the U.S. from March-August 2023. Swift is playing two nights in many cities, including Los Angeles, Chicago, East Rutherford, Foxborough, Philadelphia, Seattle, Santa Clara, and Arlington. The tour also includes international dates in Brazil. With high interest but limited tickets available, resale prices are climbing.
What Are Face Value Ticket Prices?
Face value prices for The Eras Tour range from $49-$449:
Section | Price |
Upper Level Ends | $49-$109 |
Upper Level Sides | $129-$149 |
Lower Level Ends | $169-$199 |
Lower Level Sides | $229-$349 |
Floor | $419-$449 |
Of course, many desirable tickets are near-impossible to get at face value prices. Fans planning to buy resale should be prepared to pay a hefty premium over face value.
What Are Current Resale Prices?
Resale prices are skyrocketing on sites like StubHub, Vivid Seats, and Ticketmaster as sellers look to cash in on massive demand. Here’s a look at current resale averages for some of the tour’s top venues:
City | Venue | Average Resale Price |
Los Angeles | SoFi Stadium | $894 |
East Rutherford | MetLife Stadium | $767 |
Foxborough | Gillette Stadium | $885 |
Chicago | Soldier Field | $567 |
Philadelphia | Lincoln Financial Field | $540 |
Seattle | Lumen Field | $757 |
Santa Clara | Levi’s Stadium | $553 |
Arlington | AT&T Stadium | $645 |
As you can see, buyers can expect to pay 2-10X face value prices for most shows. The tour opener at Arizona’s State Farm Stadium currently has an average resale price of $934. Even the cheapest seats are running $500+.
Floor seats are averaging a staggering $2,169 across the tour, with some dates topping $6,000 per ticket! Lower level side tickets range from $600-$2,500 depending on venue. The 100s sections are largely $500-$1,200 range. Upper levels offer more affordability in the $250-$800 range. But overall, bargain hunters may be disappointed, as cheap seats are extremely limited.
Most Expensive Dates
The Los Angeles shows at SoFi Stadium have the highest resale averages, with night 1 at $1,420 and night 2 at $1,569. Limited supply for Swift’s only Southern California stops is driving massive demand.
Other top priced dates include Foxborough night 1 ($1,780), East Rutherford night 2 ($1,563), Seattle ($1,388) and Chicago night 2 ($1,327). Swift’s two
Brazil shows also crack the top, with Sao Paulo at $1,536 and Rio de Janeiro at $1,445.
Most Affordable Dates
While still pricey compared to face value, some dates offer slightly cheaper resale options:
City | Venue | Average Resale Price |
Cincinnati | Paycor Stadium | $434 |
Indianapolis | Lucas Oil Stadium | $521 |
Pittsburgh | Acrisure Stadium | $565 |
Nashville | Nissan Stadium | $595 |
Detroit | Ford Field | $446 |
Kansas City | Arrowhead Stadium | $359 |
Nashville is the most affordable U.S. stadium date, which makes sense given Swift’s local ties. Detroit and Kansas City are also among the lowest priced stops. But again, even the “cheap” shows still require $300+ for upper deck seats.
When Are Prices Highest?
Unsurprisingly, resale prices tend to peak right after tickets go on sale, then gradually decline as the event nears. Sellers look to capitalize on the hype and lock in profits.
For The Eras Tour, prices spiked in mid-November during the Verified Fan pre-sales. Most shows saw their all-time high resale averages during this period.
Some key data points:
– Los Angeles night 1 hit a high of $1,719 on November 15
– East Rutherford night 2 reached $1,935 on November 17
– Chicago night 2 topped out at $1,564 on November 16
As you get closer to the event, more sellers get anxious to dump their tickets and prices soften. For example, Los Angeles night 1 has since dipped to $1,420, though still up tremendously vs. November 1 ($764).
While prices are lower than their peaks, huge demand means substantial markups continue. Swifties hoping for major deals right before the show should temper expectations.
How Do Resale Sites Work?
StubHub, Vivid Seats, Ticketmaster and SeatGeek are among the largest resale marketplaces. Sellers list their tickets for sale, often at significant markups over face value. Buyers can search listings and purchase tickets.
The sites provide order verification, delivery guarantees and a marketplace for buyers and sellers to connect. StubHub, Vivid Seats and Ticketmaster all charge 10-20% seller fees and additional buyer fees.
Pros
– Huge selection of verified tickets
– Convenient buying process and secure checkout
– Delivery guarantees for peace of mind
Cons
– Very high ticket prices
– Substantial fees on every transaction
Tips for Buying Eras Tour Resale Tickets
Here are some tips for navigating the resale market to get Eras Tour tickets:
Shop Early For Best Selection
Tickets are already available in huge numbers, though sellers will add even more inventory over time. Buying sooner provides the widest choice of seats at potentially lower prices vs. right before the show.
Be Flexible on Dates
If your schedule allows, look at various tour stops to find cheaper deals. Weeknight shows often have lower demand than weekends too.
Consider Upper Level or End Zone Seats
You’ll pay a huge premium for lower bowl and floor seats. But moving up to upper decks or end zone sections can save 30-40% or more.
Buy in Pairs or Large Groups
Single seats often get marked up higher by sellers looking to profit. Buying 2, 3 or 4 tickets together is frequently cheaper on a per ticket basis.
Check Multiple Resale Sites
Prices can vary across sites, so check StubHub, Vivid Seats, Ticketmaster, SeatGeek, etc. Be patient and watch for deals.
Follow Your Budget
It’s easy to overpay in the heat of the moment. Set a firm budget and only buy if affordable seats become available.
The Verdict
With extreme ticket demand, Swifties should brace for steep resale prices to see Taylor on The Eras Tour. While the cheapest seats hover around $250-300 most shows, getting close to the action easily costs $500+, with field tickets averaging $2,000+.
Your best chance for deals is buying upper level seats for weeknight shows in cities like Detroit, Nashville and Kansas City. But ultimately, Taylor’s huge fanbase all competing for very limited tickets continues driving astronomical resale prices. Superfans may find the investment worthwhile, but buyers should carefully weigh their budgets before jumping in.