Ticketmaster’s affiliate program offers payments to website publishers and influencers who promote Ticketmaster ticket sales on their platforms. As one of the world’s largest ticket sales and distribution companies, Ticketmaster provides an attractive affiliate opportunity for publishers seeking commissions on ticket sales.
Ticketmaster Affiliate Program Overview
The Ticketmaster Affiliate Program allows website publishers, bloggers, influencers, and others to earn a commission for driving ticket sales on Ticketmaster.com. Affiliates can earn a commission of up to 12% on ticket transactions completed with their referral links.
Some key features of the Ticketmaster Affiliate Program include:
- 12% commission on completed ticket purchases
- Access to Ticketmaster’s inventory of tickets for concerts, sports, theater and more
- Dedicated affiliate manager support
- Real-time tracking and reporting of sales and commissions
- Monthly payments when commissions reach $50+
The program is free to join and easy to implement. Affiliates simply place Ticketmaster links and banners on their platforms to drive ticket sales and earn commissions. There are a variety of creatives and tools provided to match each affiliate’s specific audience and platform.
Types of Affiliates
The Ticketmaster Affiliate Program attracts publishers and influencers across multiple online channels, including:
- Websites & Blogs – Publishers of entertainment, music, sports and lifestyle sites can promote relevant Ticketmaster events and listings.
- Email Marketing – Adding Ticketmaster affiliate links to email campaigns is an easy way to monetize an email list.
- Social Media Influencers – Influencers can share custom Ticketmaster affiliate links to matches their audience’s interests.
- Mobile Apps – Apps with an entertainment or events focus can integrate the affiliate program.
- YouTube Channels – Video creators can include Ticketmaster links in descriptions to earn commissions.
The program is open to publishers worldwide, making it easy for a wide range of partners to integrate Ticketmaster ticket sales into their monetization model.
Commission Structure
The Ticketmaster affiliate program pays out the following commissions:
- 12% commission on completed ticket purchases
- $0.85 flat commission on charity ticket donations
These commissions apply to all tickets purchased online via an affiliate’s referral links. The 12% commission rate is among the highest in the ticket resale and affiliate industry.
Commission amounts will vary depending on the ticket price. For example:
Ticket Price | 12% Commission |
---|---|
$50 ticket | $6 commission |
$100 ticket | $12 commission |
$250 ticket | $30 commission |
As shown, commissions can range from a few dollars on lower-priced tickets to over $30+ on expensive seats. The more sales driven, the higher the potential commissions.
Payment Structure
Affiliates must reach a $50 minimum account balance to request a payment. Payments are made on a net-30 basis, so it may take 30 days after reaching the $50 threshold to receive payment.
Payment methods include:
- Check
- PayPal
- Wire transfer (additional fees apply)
Affiliates can check their commission balance and request payments directly through their Ticketmaster Affiliate Program reporting dashboard. Payments are typically sent out within 1-2 weeks via the affiliate’s chosen payment method.
Reporting and Tracking
Robust reporting and tracking is available for all Ticketmaster affiliates. The online reporting dashboard provides:
- Real-time stats on clicks, impressions, sales
- Conversion metrics like click-through and commission rates
- Campaign performance tracking
- Sales and commission totals
These metrics help affiliates optimize their promotions to improve conversions over time. Detailed data is also provided on each ticket sale, including info like order ID, commission amount, date and more.
Getting Started as an Affiliate
Signing up for the Ticketmaster Affiliate Program is simple and free. The steps to get started include:
- Apply for the program – This involves providing some basic website and contact details
- Get approved – Most websites get approved within 2 business days
- Access affiliate tools – Creatives, links, and promo codes are provided
- Start promoting – Place links and creatives on your platform
- Track sales – Use the reporting dashboard to optimize performance
- Get paid – Request payment once you reach the $50 threshold
Dedicated affiliate managers are available to help new partners implement the program and provide ongoing optimization support. Promotional materials are also provided to match each website’s unique look and audience.
Optimizing Your Affiliate Promotions
Here are some tips to help affiliates maximize their Ticketmaster commissions:
- Highlight major events and best-selling listings to increase click-throughs.
- Use calls-to-action like “Get Tickets” next to relevant event listings and content.
- Target high-intent keywords like “[team] playoffs tickets” to capture motivated buyers.
- Offer promo codes and special offers exclusively for your audience.
- Send dedicated Ticketmaster affiliate emails when new events are added.
- Promote consistently across websites, social media, email, and more.
Staying top-of-mind across multiple touchpoints helps drive ongoing ticket sales. Leveraging promotions around peak sales times like holidays, event announcements, and schedule releases also helps boost results.
Top-Performing Affiliate Strategies
Some of the most effective strategies for earning Ticketmaster commissions include:
Content Sites
Entertainment, music, sports, and lifestyle sites have natural opportunities to embed Ticketmaster affiliate links within relevant event content. Intermixing descriptive text about events with Ticketmaster “Get Tickets” buttons helps capture intent-driven buyers.
Email Lists
Sending dedicated Ticketmaster sales emails to opt-in email lists can generate commissions from existing subscribers. Featuring specific events, popular listings, or special promo code offers helps drive click-throughs.
Influencer Marketing
Partnerships with influencers who have audiences passionate about specific teams, artists or events can generate sales. Providing influencers with custom landing pages and specialized promo codes makes tracking sales easy.
Loyalty Programs
Apps and platforms with loyalty programs can offer Ticketmaster deals as an exclusive perk for members. These incentivized promotions often see higher response rates from engaged users.
Example Affiliate Earnings
Here are some examples of potential affiliate earnings across different levels of monthly traffic and commission rates:
Website Traffic | Conversion Rate | Average Ticket Price | Monthly Earnings |
---|---|---|---|
10,000 visitors/month | 0.5% | $75 | $450 |
50,000 visitors/month | 1.0% | $100 | $3,000 |
500,000 visitors/month | 2.0% | $150 | $45,000 |
These examples demonstrate the significant earnings potential of the Ticketmaster program for high-traffic sites. Niche sites can also generate strong commissions promoting relevant events to targeted audiences.
Pros & Cons
Some pros and cons of the Ticketmaster Affiliate Program include:
Pros
- High 12% commission rate on all ticket sales
- Massive inventory of events across music, sports, theater, and more
- Established brand in ticket sales driving conversions
- Robust reporting and tracking of sales performance
Cons
- $50 minimum payout threshold may take time for newer affiliates
- Commissions based on sales volumes may fluctuate seasonally
- Competition from other Ticketmaster affiliate partners
Frequently Asked Questions
How much does Ticketmaster affiliate program pay?
The Ticketmaster affiliate program pays a 12% commission on all completed ticket purchases. The average commission will depend on the ticket prices being promoted.
How do I join the Ticketmaster affiliate program?
Joining is free and easy. Simply submit an application with your website and contact details. Once approved, you’ll gain access to affiliate links and promotional materials.
When do Ticketmaster affiliates get paid?
Affiliates must accrue $50+ in commissions before payments can be requested. Payments are sent out on a net-30 basis, so expect payment about 30 days after hitting the minimum threshold.
What types of websites work best with Ticketmaster?
Entertainment, music, sports, and lifestyle websites tend to see the highest conversions. But any site with an audience interested in live event tickets can find success.
Can I promote Ticketmaster on social media?
Yes, sharing Ticketmaster affiliate links on social platforms like Facebook, Instagram and Twitter is encouraged. Just make sure to follow each platform’s promotion guidelines.
Conclusion
The Ticketmaster Affiliate Program provides an attractive opportunity to earn commissions from one of the world’s top ticket marketplaces. With competitive commission rates, robust tracking and reporting, and enormous event inventory, affiliates have multiple ways to capitalize on Ticketmaster’s ticket sales. Partners ranging from content sites to influencers can benefit from promoting relevant events and exclusive deals to targeted audiences. Optimizing promotions around peak sales cycles and top-selling inventory further helps maximize commissions over time.