The Dallas Cowboys are one of the most popular and valuable sports franchises in the world. Nicknamed “America’s Team”, the Cowboys have a global fanbase and their home games at AT&T Stadium in Arlington, Texas are some of the hottest tickets in sports. But with demand comes high prices, so attending a Cowboys game can be an expensive endeavor. Ticket prices vary based on factors like seat location, opponent, day of the week, and time of year. Here is an in-depth look at how much Cowboys tickets cost for home games.
Face Value Ticket Prices
The face value price is the baseline cost of a ticket before any additional fees or markups. The Cowboys divide AT&T Stadium into nine pricing zones for tickets. The face value ticket price in each zone for 2022 regular season home games is:
Seating Zone | Face Value Price |
---|---|
Lower Sideline | $159 – $179 |
Club | $245 – $535 |
Lower End Zone | $99 – $149 |
Upper Sideline | $69 – $179 |
Upper End Zone | $54 – $99 |
Standing Room Only | $54 |
Party Pass (End Zone) | $29 |
Party Pass (Star) | $79 |
Suite | $250 – $700+ |
As you can see, face value ticket prices at AT&T Stadium range from as low as $29 for a Party Pass to $700+ for a luxury suite. The most expensive regular tickets are those in the exclusive Club section at up to $535 face value. Lower sideline seats are also top dollar at up to $179 face value. End zone and upper level tickets are cheaper in the $54-$99 range for face value.
Regular Season vs Playoff/Preseason
It’s important to note that the above face values are specifically for regular season games. Preseason and playoff ticket prices often see a markup:
Game Type | Typical Face Value Markup |
---|---|
Preseason | 25% lower |
Playoffs | 25% higher |
So a $100 ticket may cost $75 for preseason and $125 for playoffs. The Cowboys have been one of the most consistent playoff teams lately, so postseason markups are very common.
Primary Market vs Secondary Market
The above face values are for the primary ticket market directly through the Cowboys organization. The secondary market has an entirely different pricing structure through resellers and market forces:
Ticket Source | Typical Price Range |
---|---|
Primary Market | $29 – $700+ face value |
Secondary Market | $100 – $1,000+ |
Secondary market prices can easily be 2-10X the face value amount. Popular games often resell for $500+ per ticket. The get-in price on the secondary market is rarely under $100.
Factors that Impact Price
Several factors impact how much Cowboys tickets cost in both the primary and secondary market:
1. Opponent
The Cowboys schedule features plenty of big name opponents that drive up demand. NFC East rivalry games against the Eagles, Giants, and Commanders are always hot tickets. Other top opponents like the Packers, Steelers, Buccaneers, Patriots, and 49ers also see a price hike. Divisional opponents and playoff contenders get the highest markups. Prices dip for less exciting opponents that come to town.
2. Day of the Week
The Cowboys traditionally host most of their home games on Sunday afternoon. But they do play the occasional Thursday night, Sunday night, and Monday night game. These primetime games always have the most demand. A Sunday night game can be 20-40% higher than an afternoon kickoff.
3. Time of Year
Early season hope and late season playoff pushes also impact NFL ticket demand. The best time to get a bargain is often early September before the Cowboys have established their contender status. If they are dominating, prices rise through November and December. Holiday games around Thanksgiving are also more expensive.
4. Overall Record and Playoff Positioning
Speaking of contender status, the Cowboys pricing is also directly tied to their record that season and playoff positioning. If they limp out to a bad start, prices tend to soften in the secondary market. But if they have a great record and the playoffs loom, demand booms and drives up costs across the board.
5. Location Within AT&T Stadium
Lastly, your exact seating location remains the ultimate factor. Lower sideline seats are always the most coveted at 2-3X other areas. As you move towards the upper deck and end zones, prices gradually decline. There are great deals on standing room only Party Passes when you just want to be in the building.
How to Get the Best Deal
To summarize, regular season Cowboys ticket prices start around $29 at face value and range over $1,000 on the secondary market depending on location and demand drivers. Here are some tips to get the best deals:
Buy Early
Purchase as far in advance as possible, ideally months before the season starts. This avoids any inflated demand that comes later when games sell out. Offseason sales help lock in lower prices.
Aim for Weekday and Daytime
Sunday night and Monday night games are always premium priced. Aim for Sunday afternoon kicks at 1pm EST instead. Weekday games also have lower demand than weekends.
Target Lower Demand Opponents
Review the schedule and look for games against non-divisional opponents that aren’t championship contenders. These will have the lowest markup over face value.
Sit in the Upper Level Sideline
You’ll pay over 50% less sitting upper sideline versus lower sideline. The tradeoff in view isn’t as bad as going to the end zones. Upper corners are another affordable option with a full view of plays.
Buy Standing Room Only
If you just want in the stadium, standing room only Party Passes start around $29 face value and can be under $100 even on the secondary market.
Join the Season Ticket Waitlist
Put your name on the Cowboys season ticket waitlist for the chance to buy tickets directly at face value in future seasons. Even if it takes a few years, you’ll save significantly.
Conclusion
Dallas Cowboys tickets range dramatically based on seat location, day, time, opponent, and overall demand. But patience, planning, and smart shopping strategies can yield great deals, especially for upper level sideline seats. With some flexibility, you can grab tickets for $100-200 on average and just be in the building to experience the excitement. Brace yourself for a higher budget the closer you get to the sidelines or playoffs. But America’s Team is a bucket list event for any NFL fan. Use these tips to make that Cowboys game a reality without breaking the bank.