Eras is the highly anticipated upcoming concert tour by pop superstar Taylor Swift. She is scheduled to perform in stadiums across the United States in support of her recent record-breaking album Midnights. Fans are extremely eager to get tickets, especially coveted floor seats which allow Swifties to be closest to the stage. Prices for these premium tickets are often very high, leading many to wonder exactly how much floor seats will cost for the Eras tour. In this article, we will analyze and predict floor seat pricing based on data from Taylor Swift’s past tours, stadium seating charts, and secondary market ticket sales. Having this information can help fans budget and plan effectively for getting floor tickets to the Eras tour.
What Are Floor Seats?
Floor seats, also sometimes called “pit” seats, are tickets located on the ground directly in front of the main stage at a concert. Being on the floor allows fans to be standing and dancing right by the performers. This creates an intimate, high energy environment. Floor ticket holders don’t have an assigned seat and are generally admitted on a first come, first served basis. The number of floor tickets available is very limited compared to fixed stadium seating. At most venues, the floor capacity is under 1,000 people. Because of high demand and low supply, floor seats are always the most expensive ticket type.
Taylor Swift Floor Seat Pricing History
To estimate how much Eras floor seats may cost, we can first look at floor ticket prices from Taylor Swift’s last two major tours:
Reputation Stadium Tour (2018)
The Reputation tour was Swift’s most recent tour playing large scale NFL and college football stadiums. An analysis of ticket pricing data shows:
Average Price for Floor Seats | $626 |
Highest Price for Floor Seats | $1,988 (Rose Bowl, Pasadena CA) |
Lowest Price for Floor Seats | $249 (FedEx Field, Washington DC) |
1989 World Tour (2015)
The 1989 World Tour visited many of the same venues that the Eras Tour is scheduled for. Looking at the 2015 floor ticket prices:
Average Price for Floor Seats | $455 |
Highest Price for Floor Seats | $1,091 (Levi’s Stadium, San Francisco CA) |
Lowest Price for Floor Seats | $249 (Broncos Stadium, Denver CO) |
Comparing Stadium Floor Seating
One factor that affects floor ticket pricing is the seating capacity on the ground. Some stadiums have larger floor sections than others, influencing supply and demand. Here is a comparison of floor capacities for select Eras tour venues:
Stadium | Floor Seating Capacity |
SoFi Stadium (Los Angeles) | 1,000 seats |
AT&T Stadium (Arlington) | 1,250 seats |
Mercedes-Benz Stadium (Atlanta) | 1,277 seats |
Soldier Field (Chicago) | fewer than 1,000 seats |
Based on having fewer premium floor tickets, we can expect higher demand and prices for floor seats at SoFi Stadium and Soldier Field compared to the other sample venues.
Eras Tour Expected Floor Pricing
Given what we know from Swift’s past tours and stadium capacities, here are some predictions for Eras tour floor ticket prices:
Average Price for Floor Seats | $850 |
Highest Price for Floor Seats | $1,500 (SoFi Stadium, Los Angeles CA) |
Lowest Price for Floor Seats | $500 (Mercedes-Benz Stadium, Atlanta GA) |
These prices would represent approximately a 25-35% increase versus the Reputation tour in 2018. This takes into account inflation over the past 5 years in addition to Taylor Swift’s growing popularity and desire to see her first tour since the Lover era.
When Do Floor Tickets Go On Sale?
Official pricing and on sale dates for Eras floor tickets have not yet been announced. Based on past tours, there will likely be presales for Swift fan club members and VIP packages made available first. Any remaining floor seats would then go on sale closer to the show dates in March-August 2023. Given the extremely high demand, floor tickets could sell out in minutes or even seconds once public sales open. Serious fans may want to consider prepurchasing tickets through secure resale market platforms like StubHub or Vivid Seats to ensure getting seats on the floor.
How Are Floor Tickets Obtained?
There are a few main ways to get floor seat tickets:
Primary Ticket Sales
Floor tickets can be purchased directly from the primary ticket seller like Ticketmaster when they go on sale to the general public. As mentioned earlier, these often sell out nearly instantly. Having an account created in advance, being logged in right when tickets go live, and utilizing presale opportunities can help improve your chances. Still prepare for the strong likelihood of not getting floor seats.
Resale Market
Reliable resale sites like Vivid Seats and StubHub offer floor seats being resold by other fans. Prices are generally higher than face value, but you are guaranteed to get tickets. Resale floor seats for in demand shows can cost thousands of dollars. Purchase only from reputable, secure platforms.
VIP Packages
Some floor ticket allotments are offered as part of special VIP experiences by the artist & promoter. Taylor Swift’s Eras VIP packages aren’t available yet, but could include a floor seat option. Based on previous tours, these packages have ranged from $800-$5,000 per person.
Contests & Promotions
Radio stations, streaming services, media outlets, and concert sponsors will sometimes provide floor ticket giveaways through contests leading up to an event. If you don’t want to pay, entering any sweepstakes you can find gives a shot at winning free floor seats!
Are Floor Tickets Worth the Price?
Paying a premium price for Taylor Swift Eras floor seats guarantees you’ll get close access right by the stage. Fans who want the full immersive concert experience consider it worth the money. Others may be content saving and opting for lower bowl or floor view seats. Ultimately it comes down to your budget and how important it is to you to be part of the floor action mere feet from Swift herself when she takes the stage on her milestone Eras tour.
Conclusion
Taylor Swift’s Eras tour is slated to be one of the biggest concert events in years. Demand for floor tickets will be extremely intense. Fans can expect to pay between $500-$1,500 if they want to be on the ground closest to the stage based on data from past tours and stadium seatings. Tickets can be purchased via primary sales, resale sites, VIP packages or contests. Given the magnitude of this tour, floor seats will sell out instantly. Procure tickets early through any means necessary to experience TayTay up close on the Eras floor this summer!