Taylor Swift’s reputation stadium tour was her fifth concert tour and supported her sixth studio album, reputation. The tour began on May 8, 2018 in Glendale, Arizona and concluded on November 21, 2018 in Tokyo, Japan. With 53 dates, it tied for the second most ever for a female artist, just behind her own 1989 World Tour in 2015. The reputation Stadium Tour was the highest-grossing tour in US history and the second highest-grossing worldwide tour of all time, only behind U2’s 360° Tour in 2011. It became Swift’s most attended tour to date, selling over 2 million tickets in the United States and over 2.8 million tickets worldwide. Overall, it grossed over $345 million globally, breaking multiple venue records and cementing Swift’s status as one of the top touring artists in music history.
Ticket Sales by Location
The reputation tour visited stadiums across North America, Europe, Asia, Australia and New Zealand. Tickets went on sale in November 2017 and sold out extremely quickly, with many venues selling out in minutes. Fans lined up the night before to get a chance at the prized tickets. Below is a breakdown of how many tickets were sold in each location of the tour:
North America
The North American leg accounted for over 1.5 million tickets sold. Swift played 38 shows in the US and Canada from May – October 2018. Some of the notable sales numbers include:
- Gillette Stadium (Foxborough, MA) – 144,000 tickets over 2 nights
- MetLife Stadium (East Rutherford, NJ) – 159,000 tickets over 2 nights
- Rose Bowl (Pasadena, CA) – 145,000 tickets over 2 nights
- Soldier Field (Chicago, IL) – 110,000 tickets over 2 nights
- AT&T Stadium (Arlington, TX) – 135,000 tickets over 2 nights
Europe
The European leg featured Swift’s first ever stadium shows in the UK and Ireland. She sold over 600,000 tickets in this leg across 9 dates:
- Croke Park (Dublin, Ireland) – 160,000 tickets over 2 nights
- Etihad Stadium (Manchester, UK) – 150,000 tickets over 2 nights
- Wembley Stadium (London, UK) – 225,000 tickets over 2 nights
Asia
Swift held her first ever stadium shows in Asia on this tour, selling over 150,000 tickets across 4 dates:
- Tokyo Dome (Tokyo, Japan) – 60,000 tickets over 2 nights
- Hong Kong National Stadium (Hong Kong) – 30,000 tickets
- National Stadium (Singapore) – 45,000 tickets
- Melbourne Cricket Ground (Melbourne, Australia) – 70,000 tickets
Total Worldwide
In total, Taylor Swift’s reputation Stadium Tour sold over 2.8 million tickets worldwide across 53 dates. This made it her biggest tour ever in terms of ticket sales and attendance. The staggering numbers speak to her immense popularity as a global superstar.
Revenue
In addition to ticket sales, the reputation tour broke numerous revenue records thanks to its massive scale. Total worldwide gross revenue topped $345 million, making it the highest grossing tour in US history and second highest worldwide.
Some notable financial records from the tour:
- Highest grossing female tour – $266.1 million from North American leg
- Highest grossing tour by any artist in US history – $266.1 million total US revenue
- Highest average revenue per show – $7.7 million average across North America
- Highest grossing tour in world history by a female artist – $345 million total worldwide revenue
Swift also broke individual venue records for revenue including:
Venue | Record Held |
---|---|
Rose Bowl | Highest grossing concert – $16 million over 2 nights |
Levi’s Stadium | Highest grossing concert – $14 million over 2 nights |
Etihad Stadium | Highest grossing concert – $11.5 million over 2 nights |
Croke Park | Highest grossing concert – $18.5 million over 2 nights |
Tokyo Dome | Highest grossing concert – $14 million over 2 nights |
Clearly the reputation tour was an enormous financial success thanks to Swift’s loyal fan base flocking to see her record-breaking concerts. The money earned solidifies her status as one of the music industry’s top touring and overall entertainers.
Conclusion
Taylor Swift’s reputation Stadium Tour smashed records across the board for ticket sales, revenue and attendance. She performed for over 2.8 million fans across 53 sold out dates, including her first ever stadium shows in the UK, Ireland and Asia. Total worldwide gross exceeded $345 million, making it the highest grossing tour in US history and second highest worldwide. This cemented Swift’s status as one of the biggest touring acts on the planet. Her ability to sell out massive stadiums across the world is unmatched amongst her pop peers. The reputation tour undoubtedly marked the pinnacle of her career thus far through setting new high water marks in ticket sales, attendance and revenue records. This record-setting tour showcased her enormous popularity and proved Taylor Swift is in rarefied air when it comes to her touring prowess.