With Taylor Swift announcing her highly anticipated Eras Tour, fans are clamoring to get their hands on tickets. But with high demand comes limits on how many tickets each person can purchase. So what are the rules around Taylor Swift ticket purchases? Can you buy tickets for all your friends? Or are there restrictions in place?
What is Taylor Swift’s Eras Tour?
Taylor Swift’s Eras Tour is her first tour since 2018. It is in support of her recent album releases folklore, evermore, Fearless (Taylor’s Version), and Midnights. The tour kicks off on March 17, 2023 in Glendale, Arizona and will hit 52 stadiums across the United States before concluding on August 9, 2023 in Los Angeles.
Some key details about the Eras Tour:
- It is Taylor’s first tour in 5 years
- It will highlight music from her last 4 album releases
- There are 52 scheduled stadium dates throughout 2023
- It is anticipated to be one of the highest grossing tours of all time
Given Taylor’s mega popularity and long hiatus from touring, demand for tickets is expected to be extremely high.
When do Taylor Swift tickets go on sale?
There will be multiple presales offered before tickets go on sale to the general public:
- Capital One cardholder presale: Nov. 15, 2022 at 10 a.m. local venue time
- Verified Fan presale: Nov. 15, 2022 at 2 p.m. local venue time
- Official Platinum presale: Nov. 16, 2022 at 2 p.m. local venue time
- General public on-sale: Nov. 18, 2022 at 10 a.m. local venue time
So the big day for tickets being available to everyone is Friday, November 18th at 10am local time.
How many tickets can I buy?
When tickets first go on sale, there will be a 4 ticket limit per person for the Eras Tour. This applies to both the presales and general public on-sale.
So when tickets first become available, each customer can purchase a maximum of 4 tickets total across the whole tour. This limit is in place to try to get tickets into the hands of as many real fans as possible.
What if I want to buy tickets for a group?
If you are trying to get tickets for a large group, say 10 friends who all want to go to the Eras Tour together, there are a couple options:
- Each person in the group can buy 4 tickets when sales begin. So for a group of 10, you could purchase 40 total tickets by having each person buy their own 4 ticket limit.
- Once tickets have been on sale for a while, Ticketmaster will often remove or increase the ticket limit. At that point, one person may be able to purchase 10+ tickets all together.
- You can also look to resale sites once initial sales die down. Resellers like StubHub or SeatGeek will allow you to buy large batches of tickets.
So buying large groups of 10+ tickets all together will likely be difficult during the initial on-sale periods. But once tickets have been available for a few days or weeks, larger purchases will open up.
Are there other limits or requirements?
In addition to the 4 ticket purchase limit, there are some other rules in place for Taylor Swift’s Eras Tour:
- There is an 8 ticket limit per household for the entire tour.
- Tickets are non-transferable. The name of the purchaser will be printed on each ticket.
- Photo ID and payment method used to purchase tickets must be presented upon entry.
- Children under 2 years old are free on a parent’s lap. All others require a ticket.
So while you may be able to purchase 4 tickets per transaction, each household is limited to 8 tickets total across all dates of the tour. And the tickets themselves can’t be transferred or resold.
These strict limits and policies are intended to get tickets directly to real Swifties and prevent scalpers or bots from taking all the tickets and marking them up to astronomical resale prices.
Key Takeaways
To summarize the main points around Taylor Swift ticket purchase limits:
- There is an initial limit of 4 tickets per transaction/person when tickets first go on sale
- The total ticket limit per household across the whole tour is 8 tickets
- Once tickets have been on sale for a while, limits may increase or be removed
- Resellers will allow large group purchases after initial sales end
- Tickets are non-transferable and ID/payment verification will be required
While hardcore Swifties may want to get tickets for their whole friend group right away, the odds of buying 10+ tickets all together initially are very low. Planning ahead and being strategic with group purchases will be key to making sure your whole crew can witness the glory of the Eras Tour!
Comparing Taylor Swift Ticket Limits to Other Major Tours
How do Taylor Swift’s ticket purchasing limits compare to other major touring acts? Here is a table comparing the initial ticket limit for several recent huge tours:
Artist | Tour | Year | Initial Ticket Limit |
---|---|---|---|
Taylor Swift | Eras | 2023 | 4 tickets |
BTS | Permission to Dance | 2022 | 4 tickets |
Harry Styles | Love on Tour | 2022 | 6 tickets |
Lady Gaga | Chromatica Ball | 2022 | 8 tickets |
Red Hot Chili Peppers | Unlimited Love | 2022 | No limit |
As you can see, Taylor Swift has implemented one of the strictest limits at just 4 tickets per purchase. This mirrors other artists with massive fan bases like BTS. On the other end of the spectrum are legacy acts like the Red Hot Chili Peppers who impose no ticket limit at all.
Restricting the initial number of tickets fans can buy is a strategy used to get more tickets directly to end consumers rather than resellers. Given Taylor’s astronomical popularity, it’s no surprise she has taken this approach to try and put tickets in the hands of as many Swifites as possible.
Why are fan club or VIP presales different?
In addition to the presales and public on-sale, there are typically special presales for fan club members and VIP packages. These presales frequently have very high ticket limits or no limits at all.
For example, Ticketmaster’s Official Platinum presale for Taylor Swift allows up to 8 tickets per purchase. Meanwhile, the Capital One cardholder presale has the normal 4 ticket limit.
The reason these premium presales have higher limits is because those customers are willing to pay more money for the early access. By offering limited-time high ticket allocations, fan clubs and VIP programs create an incentive for superfans to pay extra. This allows artists to capture more revenue from their most dedicated followers.
So if getting more than 4 great tickets at face value matters to you, programs like official fan clubs and VIP packages offer that benefit. Of course you’ll pay a premium for that early access and higher allocation, so it comes down to how much securing great seats means to you.
Tips for buying Taylor Swift tickets
Here are some tips and strategies for successfully purchasing Taylor Swift tickets given the limits in place:
- Get verified for Ticketmaster Verified Fan early to get access to that presale
- Only try for the tickets you really want. With limits, you can’t go for everything.
- If buying for a group, coordinate to have each person buy their 4 ticket limit
- Check fan club and VIP options for early access and higher limits
- Be ready on your computer and phone right at the presale start time
- Have accounts set up ahead of time with payment info saved
- Keep trying if you don’t succeed right away – things open up over time
Preparation and persistence are key. With high demand coming, you want to be ready to move fast when tickets become available. Have your game plan in place for which dates you want and how your group will coordinate purchases.
While you may not get everything you want initially, keep trying over the coming days and weeks. Restrictions tend to loosen over time as the frenzy dies down.
How much are Taylor Swift tickets?
Of course, the big question is what will Taylor Swift tickets cost? Here are some price ranges for different sections:
Section | Estimated Price Range |
---|---|
Lower bowl/Floor seats | $500 – $1,500+ |
Lower sections in bowl | $350 – $800 |
Upper sections | $125 – $400 |
Nosebleeds | $50 – $150 |
Of course prices will vary dramatically between huge markets like New York and Chicago and smaller stops like Arizona and Kansas. But in major cities, expect floor seats to easily clear $1,000+ on the secondary market.
Upper deck and nosebleed seats will fortunately be achievable for some fans at $100 – $200. But getting close to the main stage will require paying a huge premium, especially if buying resale.
The best values will be available exclusively during presales and the initial on-sale periods. After that, prices on secondary markets soar based on demand.
Diehard fans may pay whatever it takes to see Taylor. But for more casual audiences, scoring affordable tickets takes preparation, diligence, and a bit of luck.
Should I buy resale tickets?
Given the aptly named Eras Tour spans Taylor Swift’s entire career, demand is sure to be through the roof. If you strike out getting tickets from official sources, resale markets provide another option.
However, there are some risks when buying secondhand:
- Prices will be high given low supply. Buying resale means paying a premium.
- Beware of potential scams. Only use reputable resale platforms.
- Your tickets could get canceled. Taylor Swift’s team actively cancels resold tickets.
- You still may not get close seats. Good floor tickets will be scarce.
Reputable resale sites like StubHub do provide buyer guarantees against fraud. However, Taylor’s team does monitor sales and can invalidate tickets purchased just to resell at a higher price.
Overall, buying resale Taylor Swift tickets is risky. You’ll pay inflated prices and could still end up empty handed. But for in demand dates it may be the only way to get in the door. Exercise caution around third party purchases.
Conclusion
To maximize your chances of scoring Taylor Swift tickets, act fast when they first go on sale. Have a game plan for which dates you want and coordinate group purchases to maximize your allocation.
Initial ticket limits make buying large batches difficult – expect just 4 ticket maximums at the start. But over time, those constraints loosen up.
Joining fan clubs, pursuing VIP packages, and checking resale markets provide alternate routes to getting more tickets. But those come with higher costs and risks.
Given pent up demand after a long hiatus from touring, Taylor Swift Eras Tour tickets will be hot commodities. Limitations on purchases aim to spread tickets far and wide amongst her global fanbase. But scarcity may still prevail, requiring persistence and creative strategies to secure seats.
With a beloved artist at a peak moment in her storied career, fans will pull out all the stops to experience the Eras Tour magic. Following some key tips and being diligent as tickets go on sale will offer the best chance to get in the door. It will take effort, but the rewards of seeing Taylor back on stage will be worth it for the Swifties who put in the work.