Taylor Swift’s highly anticipated Eras Tour is one of the hottest tickets of 2023. With fans eager to see the pop superstar live, demand for tickets is incredibly high. But just how many presale tickets are being sold? Let’s take a closer look at the numbers.
The Eras Tour Presale
The Eras Tour presale took place on November 15, 2022 for fans who had pre-sale access through Swift’s fan club, exclusive credit cards, and more. It offered the first opportunity for fans to purchase tickets before the general public sale on November 18.
Exact presale ticket numbers have not been publicly shared by Swift’s team or tour promoter. However, some insights can be gleaned from looking at her previous tours and fan reports of the presale.
Reputation Stadium Tour Presale
For comparison, Swift’s last major tour was the Reputation Stadium Tour in 2018. The presale for that tour sold around 500,000 to 600,000 tickets, according to Ticketmaster.
The Eras Tour Presale Volume
All indications are that the Eras Tour presale was even bigger than the Reputation tour presale. Some key points:
- There was incredibly high demand during the presale, with long wait times and many upset fans who couldn’t get tickets.
- Over 3.5 million people pre-registered for the presale through Ticketmaster’s Verified Fan program. Compare this to around 1.5 million for Reputation.
- Many stadium shows sold out completely during the presale before the general onsale even began.
Taking these factors into account, most estimates peg the Eras Tour presale around 750,000 to 1 million tickets sold.
Number of Shows and Stadium Sizes
To estimate the number of presale tickets sold, it’s also helpful to look at the number of shows and venue capacities for the Eras Tour.
Swift is performing 52 shows in stadiums across the United States. The average stadium capacity for the tour is around 50,000.
If most shows did sell out during presales, with an average capacity of 50,000, that would total over 2.5 million tickets. However, not every show sold out in presales, and seating configurations reduce the number available.
Given these considerations, the likely range of 750,000 to 1 million presale tickets sold makes sense.
Presale Ticket Breakdown
The Eras Tour presale tickets were divided across several groups, including:
- Verified fans – Estimated at least 500,000 tickets
- Capital One cardholders – Estimated 100,000-200,000 tickets
- Other presales (radio, venues, etc.) – Estimated 100,000-300,000 tickets
While exact numbers aren’t known, the verified fan presale likely accounted for the majority of presales. Capital One and other presales made up a smaller but still significant portion.
Prices for Presale Tickets
Presale ticket prices for the Eras Tour varied by city and seat location. Some sample presale prices:
City | Lower Level Seating | Upper Level Seating |
---|---|---|
Los Angeles | $199 – $549 | $99 – $349 |
Arlington, TX | $174 – $434 | $74 – $294 |
Tampa, FL | $149 – $439 | $59 – $249 |
These prices were similar to the Reputation Stadium Tour, and represented presale discounts 10-20% off regular prices. Floor seats and VIP packages went for much higher presale prices.
Sellouts During Presales
High demand led many shows to completely sell out during presales before the general public onsale, including:
- Los Angeles (SoFi Stadium)
- Las Vegas (Allegiant Stadium)
- Arlington, TX (AT&T Stadium)
- Tampa (Raymond James Stadium)
- Nashville (Nissan Stadium)
Several other shows came close to selling out. Many of these sellouts were for the Verified Fan presale. Additional tickets were held back for Capital One presale and general onsale.
Total Tickets Sold Prediction
Combining the presale figures and the remaining general onsale tickets, the total number of tickets sold for the Taylor Swift Eras Tour is predicted to be:
Between 1.5 million and 2 million tickets sold
This would make it one of the highest grossing tours of all time. For comparison, Swift’s Reputation Stadium Tour sold over 2 million total tickets and grossed $266 million.
Demand Remains High
Despite the number of tickets already sold during presales, demand still remains incredibly high for Taylor Swift’s Eras Tour.
Any remaining tickets are expected to sell out quickly during general onsales. There is also huge demand on resale sites, with prices averaging hundreds of dollars above face value.
Fans unable to buy during presales or general onsale will likely have to pay premium resale prices. But the chance to see one of the world’s biggest pop stars in her first tour in five years is driving unprecedented demand.
Conclusion
While exact numbers haven’t been released, expert estimates put Taylor Swift’s Eras Tour presale ticket figures between 750,000 and 1 million sold. Combining presales and general onsale, total tickets sold are predicted to be between 1.5 and 2 million. The massive stadium tour is on pace to be one of the highest grossing and most popular tours of all time, showcasing Swift’s enormous fanbase and prominence in pop culture.