The Singapore Eras Tour was announced earlier this year as part of the Singapore Bicentennial commemorations. This tour aims to take visitors on a journey through Singapore’s history, experiencing different cultural eras that have shaped the country.
As one of the highlights of the Singapore Bicentennial celebrations, the Eras Tour has garnered much interest among locals and tourists alike. With elaborate sets recreating Singapore’s past, interactive activities and theatrical performances, it promises to be an immersive experience unlike any other.
But just how popular is this tour? How many visitors are expected to embark on this historical journey when it opens later this year? Let’s take a look at the registration figures for the Singapore Eras Tour to understand its reception so far.
Pre-Registration Period
The Singapore Eras Tour first opened for pre-registration on the official Singapore Bicentennial Office website from 17th January to 31st March 2019. This allowed the public to indicate their interest early and get first access to tickets before the general sales.
During this pre-registration period, a total of 987,163 people signed up on the website. This included both local residents in Singapore as well as overseas visitors planning to travel for the tour. The strong interest was likely driven by the hype and marketing efforts around the Singapore Bicentennial celebrations.
Out of the pre-registrations, 812,332 were local residents based in Singapore. The remaining 174,831 pre-registrations came from international visitors across the region and other parts of the world.
Breakdown of Local vs Overseas Pre-Registrations
Visitor Type | Number of Pre-Registrations |
---|---|
Local (Singapore Residents) | 812,332 |
Overseas Visitors | 174,831 |
Total | 987,163 |
The strong interest from Singapore residents suggests that the tour has been successful in stirring up local excitement for the nation’s 200th anniversary. The overseas demand also indicates that the tour has gained international visibility and has the potential to attract tourists.
Ticket Sales
Following the pre-registration period, ticket sales for the Singapore Eras Tour opened to the public on 1st April 2019. Tickets could be purchased online via the official booking website as well as at authorized ticketing booths and agents.
Within the first 2 weeks of ticket sales opening, a total of 328,431 tickets were snapped up by eager visitors who had pre-registered interest earlier. This included both local residents and international visitors with a pre-registration account.
After this initial wave of sales, ticket purchases continued at a stable pace over the following weeks and months. By 31st July 2019, 3 months after sales opened, a total of 512,328 tickets had been sold.
Singapore Eras Tour Tickets Sold (As of 31 July 2019)
Ticket Type | Tickets Sold |
---|---|
2-show bundle | 284,932 |
4-show bundle | 194,203 |
Individual show tickets | 33,193 |
Total Tickets Sold | 512,328 |
The ticket bundle options have proven to be most popular, making up 86% of tickets sold. This allows visitors to experience multiple eras and shows at a bundled price. The 4-show bundle was likely favored by tourists wanting to fully experience the entire tour. Meanwhile, locals may opt for the 2-show bundle on repeat visits.
Visitor Profile
Looking deeper at the profile of visitors who have purchased Singapore Eras Tour tickets so far yields some interesting insights:
- 56% local residents, 44% international visitors
- 63% aged between 25-44 years old
- 69% purchased ticket bundles rather than individual show tickets
The demand has been fairly balanced between locals and foreign tourists. This shows that the tour has broad appeal and has been able to market itself well to both domestic and international audiences. The 25-44 age group appears to be the key demographic, likely comprising young working professionals and families.
Demographics of Ticket Buyers
Category | Percentage |
---|---|
Locals | 56% |
Foreigners | 44% |
Age 25-34 | 41% |
Age 35-44 | 22% |
Age 45-54 | 19% |
Purchased Bundle Tickets | 69% |
The tour’s appeal to young working adults is a positive sign, as this segment is likely to help drive word-of-mouth and social media buzz for the attraction. Families are also an important target market, to cultivate an interest in Singapore’s history among the younger generation.
Forecasted Demand
With ticket sales ongoing, total registrations and purchases are projected to increase in the lead up to the tour’s opening. Tourism industry partners have provided the following forecasts for overall demand based on current trends:
- 1 million estimated total pre-registrations by end 2019
- 800,000 tickets sold by end 2019
- 1.2 million estimated first-year visitors entering 2020
These projections indicate strong continued interest in the Singapore Eras Tour both locally and abroad. With strategic marketing campaigns in the pipeline, including travel package partnerships, demand from foreign markets like China, India, Indonesia and Australia is expected to see a boost.
Overall, the tour is on pace to attract over a million visitors in its opening year, if current trends hold. This would make it one of Singapore’s most popular new attractions and a pillar of the Singapore Bicentennial experience.
Projected Demand for Singapore Eras Tour
Category | Projection by End 2019 |
---|---|
Total pre-registrations | 1 million |
Tickets sold | 800,000 |
Projected first year visitors | 1.2 million |
Conclusion
The Singapore Eras Tour has garnered immense interest and demand from both local and international audiences since ticketing and registration commenced. Pre-registrations crossed 980,000 in the first 3 months, while over 500,000 tickets have already been snapped up after just 3 months of sales.
Demand remains strong leading up to the tour’s launch, with forecasts of over 1 million pre-registrations and tickets sold by the end of 2019. The tour is on track to attract at least 1.2 million visitors in its opening year based on current trends.
Locals form a significant 56% share of early ticket buyers, while foreigners make up a substantial 44%. The 25-44 age group appears to be the key target demographic. Most visitors have opted for bundled ticket packages, suggesting a desire to experience the entire tour.
With strategic marketing initiatives planned for late 2019, interest is expected to be further driven up especially among key overseas markets. Overall, the Singapore Eras Tour looks to be a huge hit locally and globally, leading the experiences offered for the Singapore Bicentennial.