The ERAS tour presale was a highly anticipated event for Taylor Swift fans. As one of the biggest pop stars in the world, Taylor Swift tours are massive productions with tickets that sell out in minutes. Fans who wanted early access to tickets for her upcoming Eras tour needed to register for the presale. This presale offered fans the chance to buy tickets before the general public sale, helping secure seats for the in-demand shows. With millions of devoted Swifties hoping to score tickets, the registration numbers for the presale provide insight into the huge demand to see Taylor on tour. Analyzing the presale registration data reveals key details on just how massive the ERAS tour will be.
Presale Registration Process
Getting access to the ERAS presale required fans to register using Ticketmaster’s Verified Fan system. This system aims to get more tickets directly into the hands of fans by requiring registration ahead of the presale. Swift’s team uses the registration numbers to help gauge demand at each tour stop. Then, registered fans are randomly selected to participate in the presale the day before the general public onsale. Registrations for the presale opened in mid-October shortly after Swift announced the tour. The presale itself ran November 15-16, 2022 ahead of the public onsale on November 18.
Estimated Registration Totals
While exact registration numbers are not public, various reports estimate the total registrations to be between 3.5 and 5 million fans. Ticketmaster stated the signup numbers broke records and called demand “extraordinarily high.” Various specific numbers were provided for select shows:
- Over 190,000 registered for tickets in Santa Clara, CA
- Around 150,000 registered for tickets in Tampa, FL
- Over 140,000 registered for tickets in Houston, TX
- Nearly 100,000 registered for tickets in Atlanta, GA
Extrapolating out based on these numbers and the 52 shows on the tour, estimates for total registrations landed between 3 to 5 million. This massive interest overwhelmed Ticketmaster’s systems, leading to crashes and long wait times for fans trying to secure presale tickets.
Context on Swift’s Popularity
To fully appreciate the meaning behind millions of registrations for the ERAS tour presale, it helps to understand Taylor Swift’s popularity. Some key facts:
- Swift has won 11 Grammy Awards, trailing only legends like Beyonce and Alison Krauss for most Grammys won by a female artist
- Her last concert tour in 2018-2019 grossed over $266 million with only 38 shows, setting the record for the highest grossing tour by a woman
- She has over 200 million followers across social media platforms
- Swift has released 10 studio albums, all of which sold over 1 million copies. Her most recent album Midnights sold over 1 million copies in just 3 days.
- She has had 58 top 20 hits on the Billboard Hot 100 songs chart, third behind only Elvis Presley and Drake
Her music and relatable, confessional lyrics have garnered a loyal, diverse fanbase who grew up alongside Swift as her music evolved from country to pop.
With her immense success and cultural influence, it’s no surprise millions of fans jumped at the chance to potentially see Swift perform live on tour. Her popularity crosses genres, demographics and generations.
Demand for Swift’s Live Performances
Seeing Taylor Swift perform her emotionally resonant songs live in concert is a once-in-a-lifetime dream for many fans. The connection Swift forges with audiences at her stadium shows along with her stellar live vocals create an unforgettable experience. Key factors driving high demand for Swift’s tours include:
- Production quality – Swift’s tours feature elaborate costumes, sets, choreography and visuals that enhance the music and storytelling
- Rarity – Despite her popularity, Swift has only embarked on 5 major concert tours in her career so far. Tours are not annual events, so fans jump at the chance to see her live when they can.
- Hits-filled setlists – Swift’s tours feature hit after hit going all the way back to her 2006 self-titled debut. Fans love singing along to her extensive catalog of iconic songs.
- Special guests – Swift often brings out surprise guest stars like Justin Timberlake, Selena Gomez and Ed Sheeran. Fans get excited about who she’ll share the stage with next.
- Cultural importance – Beyond just music, Swift’s tours feel like cultural events. Her openness helps fans feel connected as she soundtracks their lives.
Seeing Swift perform hits like “Blank Space,” “Shake It Off,” and “Love Story” as well as deeper cuts for a crowd of 50,000+ screaming fans creates magical shared memories.
High Demand Across All Tour Stops
Looking at registration numbers for individual shows proves just how widespread demand is to see Swift perform across her tour. While expected big cities like Los Angeles and New York saw huge signup totals, more surprising locations had similarly massive interest:
City | Venue | Registration Estimates |
---|---|---|
Glendale, AZ | State Farm Stadium | Over 140,000 |
Foxborough, MA | Gillette Stadium | Around 150,000 |
Santa Clara, CA | Levi’s Stadium | Over 190,000 |
Seattle, WA | Lumen Field | Around 125,000 |
Arlington, TX | AT&T Stadium | Over 170,000 |
These massive registration numbers for stadiums across the country show the widespread appeal to see Taylor Swift in concert. Her music resonates with fansyoung and old, red state and blue state.
Touring Revenue Records Expected
Industry experts predict the ERAS tour will easily surpass Swift’s own record for highest grossing tour by a woman. Some projections for the tour include:
- Over $400 million in total gross ticket sales
- Over 3 million total tickets sold
- Average ticket prices around $150, with floor seats selling for $400-$600
- At least $15 million grossed per stadium show
Given the intense demand demonstrated by presale registration totals, these projections seem reasonable. Swift could contend with the biggest touring acts like The Rolling Stones and U2 for highest grossing tour of all time, despite having a fraction of the number of shows.
Challenges Meeting Demand
The millions of registrations pose challenges to meet demand and leave many fans disappointed. Swift is following the lead of artists like Bruce Springsteen and using systems like Verified Fan to get more tickets directly into fan’s hands. However, the huge interest still far outpaces available tickets. A few key issues:
- Limited tour dates – Despite adding 17 shows, Swift is still only playing 52 concerts over the course of 8 months
- Huge stadium venues – Swift prefers playing stadiums accommodating 50,000-70,000 fans. More shows at arenas could potentially help more fans get tickets.
- Bots and resellers – High secondary market prices incentivize ticket brokers to gobble up tickets using bots during the presale and onsale.
Still, the registration numbers show millions hope to say “I was there” and witness the magic of a Taylor Swift concert firsthand. Fans fortunate enough to score tickets will clamor to epic venues for an unforgettable experience.
Conclusion
The millions of registrations for Taylor Swift’s Eras tour presale underscore her special connection with fans. As one of this generation’s most impactful artists, Swift inspires passion and loyalty across demographic groups. Fans leapt at the chance to potentially secure presale tickets, with total registrations estimated between 3 to 5 million.
Stadium shows from Los Angeles to Tampa saw six-figure registration totals, proving Swift’s broad appeal. The intense interest suggests the tour will easily break Swift’s own records for highest grossing tour by a woman. However, the overwhelming demand also brings challenges to combat bots, scalpers and get tickets into real fans’ hands. Ultimately the astronomical registration numbers show that witnessing the Taylor Swift live concert experience remains a coveted bucket list dream for devotees of all ages.