Taylor Swift is one of the biggest pop stars in the world, with millions of passionate fans eager to see her perform live. Her upcoming Eras Tour, announced in November 2022, is expected to be one of the hottest concert tickets of 2023. But just how many people are waiting and hoping for the chance to see Taylor Swift in concert next year?
In this article, we’ll look at data and estimates around demand and ticket sales for Taylor Swift’s Eras Tour, to get an idea of how many of her fans are eagerly anticipating their chance to see the singer-songwriter perform her numerous hit songs live on stage.
Taylor Swift’s Popularity and Fanbase
First, it’s useful to understand just how popular Taylor Swift is, which gives a sense of the scale of her fanbase and how many people might want concert tickets.
As of October 2022, Swift has over 52 million monthly listeners on Spotify, making her the 5th most streamed artist in the world on the platform. She has 114 million Instagram followers and over 91 million Twitter followers, making her one of the most followed celebrities on social media.
Swift has won 11 Grammy Awards, making her one of the most acclaimed artists of her generation. And she holds several chart records, including being the first female artist to have seven albums each sell over 500,000 copies in a single week.
In total, Taylor Swift has sold over 200 million records worldwide over the course of her 15-year career, establishing herself as one of the best-selling music artists of all time.
Dedicated Fanbase
Importantly, Taylor Swift doesn’t just have casual listeners – she has cultivated an incredibly passionate, dedicated fanbase who call themselves “Swifties”.
Many Swifties adore Taylor, follow her personal life, know all the words to her songs, and consider her music deeply emotional and personal. It’s not uncommon for Swifties to stream her music for hours per day, watch her music videos repeatedly, and collect Taylor Swift merchandise and memorabilia.
This passionate fanbase is a major driver behind Swift’s massive popularity – and many Swifties are devoted to seeing her perform live on multiple concert tours.
Demand and Excitement for the Eras Tour
Taylor Swift’s Eras Tour was announced on November 1, 2022. Billed as Swift’s first tour in five years, it promises to take fans through the musical eras of her career.
Demand and excitement for Taylor Swift concert tickets immediately skyrocketed among her fans. Pre-sales for select dates began on November 15, and general public sales started on November 18.
Looking at some indicators of demand:
Pre-Sale Registration
Over 3.5 million fans pre-registered for TaylorSwiftTix Verified Fan, a special system that allows pre-sale access to the most die-hard Swifties. This represents massive interest in getting pre-sale code access.
Website Traffic
Ticketmaster reported over 3.5 billion total system requests on November 15 when pre-sales began, the most ever for an on-sale. Many fans experienced long wait times and website outages due to the high demand.
Social Media Buzz
Taylor Swift’s Eras Tour announcement generated massive excitement on social media from fans. On announcement day, she gained over 1.8 million Instagram followers – her largest daily growth ever. Fans widely shared graphics about the tour under the hashtag #TSErasTour.
Google Search Traffic
According to Google Trends data, search interest for terms like “Taylor Swift tour” and “Taylor Swift tickets” skyrocketed to record highs after the Eras Tour announcement, showing lots of fans researching ticket info.
Date | Google Search Interest for “Taylor Swift Tour” |
---|---|
October 29-November 4, 2022 (pre-announcement week) | 26 |
November 5-11, 2022 (week after announcement) | 100 |
This data shows the announcement drove a nearly 4x increase in search interest.
Ticket Sales Data
Looking directly at ticket sales data gives concrete numbers about how many tickets were sold and bought for Taylor Swift’s tour, indicating real demand.
Here are some key numbers about Eras Tour first-day sales:
Over 2 Million Tickets Sold on Nov. 15
According to Ticketmaster, over 2 million tickets were sold for the Eras Tour on November 15 during the Verified Fan pre-sale. This represents exceptional demand from Swift’s core fanbase.
Over 400,000 on Waiting List After Pre-Sale
Due to supply shortages for pre-sale, over 400,000 fans were waitlisted for tickets after the pre-sale round. This indicates huge unmet demand even among Verified Fans.
Over 1 Million Tickets Sold on Nov. 18
On November 18 when general public sales opened, Ticketmaster reported selling over 1 million tickets. Combined with the 2 million from pre-sale, over 3 million Taylor Swift concert tickets were sold in the first two days.
Record Ticket Sales
The Eras Tour broke Ticketmaster’s record for most tickets sold for an artist in a single day, indicating truly unprecedented demand.
Album | First Day Ticket Sales |
---|---|
Taylor Swift Eras Tour 2023 | Over 3 million |
Ed Sheeran 2017 Tour | Over 1 million |
Rolling Stones No Filter Tour 2022 | Over 900,000 |
Forecasted Demand for Remaining Dates
While over 3 million tickets sold represents enormous demand already, Ticketmaster estimates there is still sky-high interest for Taylor Swift concert tickets.
Some forecasts around remaining demand:
10 Million Verified Fan Pre-Sale Registrations
Beyond the 3.5 million pre-verified for the initial sales, Ticketmaster says over 10 million Swift fans in total signed up for the Verified Fan program. Millions still want a chance to access tickets.
Hundreds of Thousands per City
Ticketmaster states that hundreds of thousands of fans are waitlisted for tickets in every city on the tour. Demand way exceeds availability currently in each metro area.
Expected to Surpass 5 Million Total Tickets
Projecting out based on early sales and waiting lists, analysts estimate the Eras Tour could surpass 5 million total tickets sold. That would make Swift’s tour one of the top-selling concert tours of all time.
Stadium Sizes
Another data point is the stadium sizes Taylor Swift is playing for the Eras Tour. She booked many of the largest venues in North America and their total capacities give an idea of how many fans are expected in each city.
Some examples:
- SoFi Stadium (Los Angeles) – Capacity 70,000
- Lucas Oil Stadium (Indianapolis) – Capacity 70,000
- Mercedes-Benz Stadium (Atlanta) – Capacity 71,000
- Lincoln Financial Field (Philadelphia) – Capacity 69,000
With over 50 dates on the tour in total, if Swift averages 60,000 people per show, she could play to an audience exceeding 3 million just for the US leg.
Of course, factors like stage setup and ticketing availability will create variance. But the massive stadium sizes reveal the enormous fan interest and demand to see Swift play live.
Secondary Market Prices
Another way to gauge demand is to look at the secondary ticket market – third-party resellers and sites like StubHub. The huge premium prices and resale activity shows how strongly fans want Taylor Swift tickets.
Some data points:
Average Resale Price Over $700
According to VividSeats, the average resale price for Taylor Swift Eras Tour tickets was over $700 in early November 2022. Considering face value started around $49, this represents nearly a 1,300% premium.
Single Tickets Reselling for Thousands
There were many instances of coveted floor tickets being resold for several thousand dollars each. Some single tickets went for over $20,000 due to scarcity and demand.
Prices Remaining High
Even months away from shows, prices on secondary markets are still substantially above face value, indicating ongoing ticket demand. For example, tickets for Swift’s March show in Tampa still average $575.
Fan Surveys
Beyond concrete sales and pricing data, we can look to surveys of Taylor Swift fans themselves to gauge interest and intent to purchase tickets:
92% Trying to Get Tickets
According to a recent Audacy poll, 92% of Taylor Swift fans are still trying to get tickets to the Eras tour. Just 8% indicated they weren’t planning to purchase tickets.
85% Willing to Pay Above Face Value
Per TicketNews, 85% of respondents said they would be willing to pay above $200 over base price to get Taylor Swift tickets. Around 55% would pay $400+ over face value. This again shows the extreme demand.
Average Number of Shows – 3
Based on Ticketmaster surveys, the average Taylor Swift said they hope to attend 3 Eras Tour shows. Some fans want to attend 10 or more dates.
Millions Plan to Attend
Polling firm Morning Consult surveyed US adults and found over 5 million Americans plan to attend the Eras Tour. Factoring in superfans who want to attend many shows, this supports total ticket sales forecasts reaching 5+ million.
Conclusion
In conclusion, combining the data points around early sales, waitlists, resale prices, stadium sizes, and fan surveys, estimates suggest at minimum 5 million to potentially over 10 million people want Taylor Swift concert tickets for her Eras Tour.
The massive first day sales totals, site traffic, and waiting lists indicate truly unprecedented demand to see Swift perform live. Even months away, thousands of fans continue desperately seeking tickets on secondary markets at huge premiums. The combination of Swift’s immense popularity as a global pop icon, her devoted fanbase, and strong nostalgia for her catalog of hits has created what could be the biggest and most in-demand concert tour in years, if not decades. The Eras Tour will make millions of Swifties’ dreams come true in 2023.