The Rose Bowl is one of the most iconic stadiums in college football. With a capacity of over 90,000, the Rose Bowl hosts some of the biggest games in the sport every year. Understanding how seating works at this legendary venue can help fans have the best experience possible.
Getting Tickets
There are a few main ways to get tickets to see a game or event at the Rose Bowl:
- Buy tickets directly from UCLA – UCLA plays its home games at the Rose Bowl and sells tickets through its box office and website.
- Get tickets through the participating schools – For major games like the Rose Bowl Game and national championships, tickets are often distributed through the participating schools.
- Use a ticket reseller – Various ticket marketplaces and resellers like StubHub allow fans to buy and sell Rose Bowl tickets.
- Enter promotions and giveaways – Radio stations, sponsors, and other groups may give away tickets through contests and promotions.
Tickets can range greatly in price based on the matchup, seat location, and demand. Prices often start around $80-100 for regular season UCLA games but can cost several hundred dollars for premier bowl games.
Seating Areas
The Rose Bowl has four main seating areas fans can choose from:
Lower Level Seats
The lower bowl of the Rose Bowl extends all the way around the field and holds around 55,000 spectators. These seats are metal bleachers without backs and are general admission within each section. Lower level seats are closest to the action but can be more expensive.
Loge Seats
The loge level is located above the lower bowl and contains aluminum bench-style seats with backs. There are around 20,000 loge seats that are under cover from the sun and rain. The loge level offers closer views than upper decks at many stadiums.
Upper Deck Seats
The upper deck at the Rose Bowl seats up to 15,000 fans. These seats are aluminum bleachers without backs that extend high above the field. While not as close to the field, upper deck seats are often the most affordable.
Luxury Suites
There are 36 luxury suites at the Rose Bowl located between the lower and loge levels. Suites feature indoor lounge seating for between 22 and 28 guests, plus outdoor balcony seating. Luxury suites offer premium amenities like HDTVs, premium food catering, and private restrooms.
Accessible Seating
The Rose Bowl provides various accommodations for fans with disabilities and accessibility needs:
- Lower Level Wheelchair Seating – There are designated wheelchair seating areas at the front of lower level sections near aisles and accessible restrooms.
- Transfer Seats – For wheelchair users who can transfer to a regular seat, transfer seats are available in the lower and loge levels.
- Companion Seats – Fans can buy companion seats next to locations for disabled guests.
- Assistive Listening Devices – Headsets that amplify sound are offered free of charge at Guest Services booths.
- Service Animals – Trained service dogs are permitted throughout the stadium.
Fans requiring wheelchair access, deaf/blind packages, or other accommodations are advised to contact UCLA or the Rose Bowl ticket office in advance.
Student and Youth Seating
For UCLA football games, special seating options are available for students and youth:
- UCLA Student Seating – UCLA students can sit together in dedicated Student Sections in the lower level end zones.
- UCLA Student Guest Tickets – UCLA students can purchase guest passes for non-students to sit with them.
- Youth Football Program – Kids can sit in designated YFP sections with adult chaperones for discounted prices.
For major bowl games and events, seating options specifically for students and youth may vary. Contact the ticket office for details.
Early Arrivals
Gates to the Rose Bowl open 2 hours prior to kickoff for football games. Early arriving fans can take part in on-field warmups and watch the football teams warmup along the sidelines. The earliest fans into the stadium will have first pick of seats in the general admission areas.
For high-demand games, fans may arrive early in the morning or even the night before. Parking lots open 12 hours prior to kickoff for major events like bowl games. Some of the most passionate fans set up tailgates and tents in the parking lots for the full-day experience.
Stadium Map and Directions
The Rose Bowl is located in Pasadena, California, northeast of downtown Los Angeles:
Rose Bowl Stadium
1001 Rose Bowl Dr
Pasadena, CA 91103
There are several entrances and parking lots surrounding the stadium that fans can access. The main entrance is off Rosemont Avenue near Seco Street. The stadium can be reached via:
- I-210 Freeway – Exits at Seco Street or Allen Avenue
- I-134 Freeway – Exits at Linda Vista Avenue
- Metro Gold Line – Memorial Park or Lake Station
Parking passes can be purchased in advance online or at the gate on game day. Ride sharing services like Uber or Lyft are also popular ways to reach the stadium without parking.
The stadium has a full exterior loop for vehicle drop-offs and pickups. There are also designated ride share and taxi waiting zones.
Bag Policy and Security
For security, bags are restricted at the Rose Bowl Stadium per the following policy:
- Clear plastic bags no larger than 12″ x 6″ x 12″
- Small clutch purses up to 6.5″ x 4.5″
- Medically necessary items after inspection
- 1 sealed bottle of water up to 1 liter
All fans and their belongings are subject to search upon entry. Standard security procedures include walkthrough metal detectors, hand-held metal detector wands, and pat-downs as needed. Weapons, alcohol, controlled substances, and other banned items are strictly prohibited.
Food and Drink
Fans can enjoy a variety of food and beverages inside the Rose Bowl Stadium:
Item | Price |
---|---|
Hot dog | $6 |
Pizza | $8 |
Nachos | $7 |
Pretzel | $6 |
Popcorn | $5 |
Candy | $4 |
Soft drinks | $6 |
Bottled water | $5 |
Beer | $12 |
Selection varies at concession stands throughout the concourses. All food and drinks must be consumed within the stadium gates. Outside food and beverage is prohibited except for one factory sealed bottle of water up to 1 liter.
Prohibited Items
The following items are not permitted inside the Rose Bowl Stadium:
- Bags larger than 12″ x 6″ x 12″ clear plastic
- Outside food and beverage (except 1 liter sealed water bottle)
- Weapons of any kind
- Alcohol and illegal substances
- Noisemakers like airhorns and whistles
- Animals except trained service dogs
- Beach balls, footballs, frisbees, etc.
- Drones and remote control aircraft
- Selfie sticks
- Umbrellas
- Lawn chairs
- Coolers
- Fireworks and explosives
- Laser pointers
- Aerosol cans (hairspray, mace, pepper spray, etc.)
- Poles or sticks
- Masks or face coverings that fully conceal identity
- Any items deemed dangerous by stadium security
Re-Entry Policy
The Rose Bowl does not allow re-entry. Fans who exit the stadium gates will not be allowed back inside. Make sure to have everything needed before entering on game day.
Lost and Found
If any items are lost at the stadium, fans can check with guest services at any of the following lost and found locations:
- North Ticket Office
- South Ticket Office
- Press Box Lobby
- Southwest Guest Services Booth
Fans can also call (626) 577-3117 or email [email protected] the next business day. Items are only kept for 30 days before donated to charity.
Conclusion
Attending an exciting sports or music event at the iconic Rose Bowl Stadium in Pasadena is an unforgettable experience. Understanding the seating options, stadium policies, and what to expect on game day helps fans get the most out of their visit. With strong demand for tickets, especially for UCLA football and the Rose Bowl Game, getting seats requires planning ahead.
Once inside, fans can take in the energetic atmosphere and scenic views of the San Gabriel Mountains. With a range of concession stand offerings, comfortable seats, and accessibility options, the Rose Bowl provides an enjoyable environment for fans. Avoiding prohibited items and following security guidelines keeps the focus on world-class entertainment.
Whether cheering on a favorite team or artist, the memories made at this historic Southern California stadium will last a lifetime.