If you’re looking to book popular Christian artist Tauren Wells for an event, there are a few key steps you’ll need to take. The booking process may seem daunting, but breaking it down into manageable parts can make it much easier.
Determine If Tauren Wells Is Available
The first thing you’ll want to do is check if Tauren Wells is available on your desired event date. His booking calendar can be found on his website. Take a look at upcoming shows and festivals he’s scheduled to perform at to get an idea of his availability.
Keep in mind that major artists like Tauren Wells are often booked 6-12 months in advance, so you’ll want to inquire as early as possible. Trying to book him with short notice for anything other than a private event will be difficult.
Decide What Type of Event You’re Booking Him For
There are a few main types of events that musical acts get booked for:
- Concerts – Public performances at venues like theaters, arenas, festivals, etc.
- Private events – Corporate events, weddings, parties, galas, etc.
- Speaking engagements – Conferences, seminars, keynote speeches, etc.
Each type of event will have different booking processes, so you’ll first want to decide which category your event falls into. This will help determine the appropriate booking contacts and steps.
Determine Your Budget
Top Christian artists like Tauren Wells don’t come cheap. You can expect to spend at minimum high five figures to low six figures to book him. Actual costs will vary based on things like:
- Type of event
- Length of performance
- Whether it’s a private or public event
- Whether you require exclusivity
- Any special requests
Be sure you have an appropriate budget that can realistically accommodate booking someone of his caliber before reaching out.
Contact His Booking Agent or Manager
Once you’ve determined Tauren Wells is available, decided on an event type, and set a booking budget, it’s time to reach out to his representation. There are a couple ways to do this:
- Go through his booking agency WME. They handle concert and public event bookings.
- Reach out to his manager at Maverick Management for private events and speaking engagements.
Contact info for both can be found on his official website. Email is recommended as an initial contact method. Provide details on your event like date, location, expected audience size, and type of performance you’re seeking.
Send a Formal Offer
If his reps respond with interest, the next step is to send over a formal offer. This should include:
- Proposed compensation and payment terms
- Performance details like length of set, whether a backing band is included, etc.
- Technical requirements – stage size, sound system, lighting, etc.
- Travel and hospitality expectations like airfare, ground transport, lodging, meals, etc.
- Important event details like audience size and demographic, parking availability, etc.
Include as many specifics as possible so the artist’s team can properly evaluate the opportunity.
Negotiate the Performance Deal
Expect some back and forth negotiating on the offer details. The booking reps will likely counter on compensation, technical requests, hospitality needs, travel arrangements, and other specifics. Be flexible and willing to compromise on non-essential items.
Key negotiating points will include the overall artist fee. Agents may ask for more money if it’s a high-demand date like New Year’s Eve or special event like a convention keynote. Be ready to come up in price if needed to lock down the date.
Sign the Performance Contract
Once terms are agreed upon, you’ll sign a formal artist performance contract. This will stipulate details like:
- Date, time, and location of performance
- Length of set
- Compensation amount and payment schedule
- What’s included in the artist fee (band members, equipment, rehearsal, etc.)
- Cancellation and force majeure clauses
- Technical requirements
- Insurance and liability coverage
- Hospitality and travel provisions
- Performance restrictions
- Merchandising terms
Be sure to carefully review the contract before signing to ensure all agreed upon terms are included and you understand all provisions.
Coordinate Logistics
With the contract signed, it’s time to coordinate all the event logistics. This includes:
- Booking travel for the artist and their team
- Arranging lodging and ground transportation
- Finalizing hospitality like meals and refreshments
- Preparing the venue with sound, lights, and stage
- Hiring any necessary vendors like security
- Ensuring proper insurance is in place
Double check technical requirements and hospitality provisions from the contract during this planning. Clear communication with the artist’s team is key.
Promote the Event
Amp up excitement by promoting Tauren Wells as the star performer. Some promotional tactics include:
- Email blasts
- Social media campaigns
- Radio and TV ads
- Print ads and flyers
- Targeted online ads
- Press release to media
Leverage Wells’ status as a Grammy-nominated and award-winning Christian artist in your messaging. Highlight details like his biggest hit songs and albums.
Make the Final Payment
Don’t forget to send over the final balance payment a few weeks before the event, per your contract terms. Payment details like wire instructions will be provided by the booking agency.
Prepare for the Performance
The big day is almost here! A week or so before the show, reach back out to the booking agent and manager to re-confirm all details. Make sure you have their contact info handy in case any issues arise.
Do a walk-through of the venue to double check stage, sound, lighting, video screens, and other tech are ready. Have staff or volunteers assigned to handle parking, tickets, seating, and managing the crowd.
Enjoy the Show
After months of preparation, it’s finally time to sit back and enjoy Tauren Wells’ highly-anticipated performance. Listen for fan favorites like “Known”, “Hills and Valleys”, “When We Pray”, and more!
Make sure to properly thank Wells and his team. If possible, give them a small gift like a gift card or something unique to your city. Booking an artist like Tauren Wells takes time and effort, but the payoff of an incredible show makes it all worthwhile.
Conclusion
Booking a major Christian music artist like Tauren Wells may seem difficult, but breaking the process down into manageable steps makes it achievable. Determine availability, decide on an event type, set a budget, contact representatives, negotiate terms, coordinate logistics, promote the event, make final payments, and prepare for the performance. With persistence and attention to detail, you can successfully book Tauren Wells and give your audience a stellar concert experience.
Here are some key tips to keep in mind when booking Tauren Wells:
- Start early – ideally 6-12 months in advance.
- Have a sufficient booking budget in the high five to low six figures.
- Be flexible and willing to negotiate on non-essential deal points.
- Pay close attention to technical requirements and hospitality needs.
- Promote extensively on all channels.
- Maintain clear communication with Wells’ team throughout.
- Double check all details leading up to the event.
Following this comprehensive booking process will help ensure a smooth and successful show that delights both Wells and the audience.