Booking the country music band Sawyer Brown for a performance can be a great way to attract fans of classic country and bring major entertainment to your venue or event. However, booking a major music act requires coordination, planning, and negotiation. Here are some tips on how to book Sawyer Brown for your next show:
Understand the Band’s History and Draw
Formed in 1981, Sawyer Brown is an American country music band that rose to fame after competing on the talent competition show Star Search in 1983. They went on to become one of the most successful country acts of the 1980s and 90s, with over 50 charting singles on the Billboard Hot Country Songs chart including hits like “Step That Step,” “The Walk,” and “Thank God for You.”
While Sawyer Brown’s radio hits peaked in the 90s, they have remained a popular touring act over the past two decades. Their energetic live shows, catchy hits, and accessible country sound attract both longtime fans and newer listeners discovering their music. Understanding their extensive touring history, loyal fan base spanning generations, and ability to deliver hit-filled shows will help you estimate the turnout and reception they may receive at your event.
Determine Your Budget
Booking major acts like Sawyer Brown requires a significant financial investment. Some key factors that influence pricing:
- The band’s normal booking fee, which can range from $10,000 to $100,000+ depending on the event type, location, production needs, and other factors.
- Additional costs like travel, lodging, per diems, backup musicians, and crew.
- Production requirements such as sound, lighting, staging, etc.
Research the typical fees commanded by an act of Sawyer Brown’s stature for your type of event. Know the full budget you have available before initiating booking conversations.
Send Your Request to the Band’s Booking Agent
Like most established bands, Sawyer Brown books events through an entertainment agency, not directly. Your first step is to identify and reach out to their booking agent.
The Nashville-based agency WME (William Morris Endeavor) represents Sawyer Brown for concerts and festivals. The specific agent to contact for booking inquiries is:
John Huie
WME Nashville
(615) 963-3307
[email protected]
Email this booking agent with key details like:
- Event name, location and venue
- Proposed date(s)
- Type of show or series (fair, festival, private event, etc.)
- Expected audience size and demographic
- Offered fee and budget details
- Production specifications
- Opportunities for exposure
The agent will respond if the opportunity is of interest and fits within the band’s touring schedule. Be prepared to provide a formal offer letter if requested.
Understand the Contract and Negotiation
Once the agent expresses interest, a contract negotiation process will follow. Key items up for discussion:
- Fee: The initial fee range presented and counters from both sides until a final price is reached.
- Payment schedule: When deposits and final payments are due.
- Performance length: How long the band will perform. Sets typically range from 60 to 120 minutes.
- Sound and lights: Production elements to be covered by each party.
- Travel: Who pays for transportation, lodging, per diems, etc.
- Hospitality: Green room refreshments, dressing rooms, catering, etc.
Both sides will go back and forth until all details are satisfactory. It’s advisable to consult an entertainment lawyer before signing.
Plan Marketing, Ticketing, and Operations
Once the performance agreement is signed, you can announce it publicly and ramp up marketing. Key tasks include:
- Issuing a press release about the booking.
- Coordinating social media campaigns and email blasts.
- Planning targeted advertising and promotions.
- Setting up an online ticketing portal and selling both reserved seats and general admission.
- Making merchandise and VIP experience plans.
- Arranging venue, staffing, security, insurance, and all operational logistics.
Robust planning and promotion will drive higher ticket sales and event success.
Execute a Smooth Event and Settlement
Leading up to show date, finalize timelines, run through technical rehearsals, and communicate last minute details with the band’s tour manager. Well-coordinated execution will result in a great concert experience for fans.
After the successful performance, thank the band and crew. Per the contract terms, send the remaining payment, commission from merchandise sales, and any other owed compensation. Maintain a positive working relationship so they will consider returning in the future.
Key Takeaways
Booking an established country act like Sawyer Brown takes research, substantial funding, negotiation skills, operational planning, marketing, and careful execution. While complex, promoting a show with a band of this popularity can drive significant ticket sales and revenue when organized strategically. Partner with experienced booking agents, promoters, and legal counsel to make the process smoother.
Key Steps | Description |
---|---|
Research the Band | Learn their history, music, fanbase and draw to estimate interest |
Set Your Budget | Determine the fee you can offer based on projected expenses |
Contact the Booking Agent | Send your booking inquiry to the band’s designated representative |
Negotiate the Deal | Discuss fee, production, schedule and all contract details |
Plan and Promote | Arrange marketing, ticket sales, operations, merchandising |
Execute the Event | Manage day-of activities and settle payment with band/crew |
By following these key steps, you can successfully book Sawyer Brown or a similar major country act for your next event. Their performance is sure to delight fans and create an unforgettable live music experience.