Ticketmaster is one of the largest ticket sellers for live events in the world. They provide ticket sales through both their website and mobile app. With the rise in mobile usage, many are wondering if the Ticketmaster app provides a better user experience than the website.
Accessibility
One of the main benefits of the Ticketmaster app is the convenience and accessibility it provides. The app can be downloaded on any smartphone, allowing you to access Ticketmaster anywhere at any time. This makes it easy to pull up the app and quickly search for events or tickets whether you are at home, work, or on the go.
The website on the other hand requires you to be on a computer or open a browser on your phone. This limits accessibility to times when you have a device available. The app’s constant accessibility on your phone is more convenient for most people today.
Mobile Optimization
Along with increased accessibility, the Ticketmaster app provides an optimized mobile experience. The app is designed specifically for mobile screens and touch interactions. The website is not necessarily optimized for mobile viewing, which can mean more pinching and scrolling to find what you need.
The app allows you to seamlessly navigate and interact using your thumb. Key features and menus are accessible from the bottom toolbar, optimizing the experience for one-handed use. Checking out and making purchases is also streamlined on the app.
Notifications
The Ticketmaster app allows you to opt-in to useful notifications that the website does not provide. Notifications can alert you when tickets go on sale for events you are interested in. This removes the need to continually check the website for updates on specific events.
App notifications can also provide important updates on events you have tickets for, such as lineup changes, cancellations, or scheduling adjustments. The website would require you to actively check for any updates on events you care about.
Quicker Loading
When comparing the speed of the Ticketmaster app vs the website, the app generally provides a quicker loading time. Mobile apps are designed to deliver information rapidly, while web pages can be bogged down by large file sizes and slow loading elements.
Waiting for an entire webpage to load before you can search or click on something is less efficient than the quick loading screens within the app. When you are on spotty wifi or a slow cellular connection, the app may provide a better experience.
Checkout Process
The Ticketmaster app aims to provide a streamlined and efficient checkout process for purchasing tickets. Information like your payment methods and shipping address are stored within the app for easy auto-fill during checkout.
The website can have a more convoluted checkout process that requires manually entering information each time. With the app, key details are saved for you to speed up the purchasing process.
Save Favorite Venues
Within the Ticketmaster app, you have the ability to save your favorite venues for quick access. Your venue list is easily accessible from the app home screen, letting you quickly check for upcoming events at those locations.
The website does not offer the ability to save specific venues for fast lookups. You would need to manually search that venue each time you visit the website.
Barcode Tickets
Mobile tickets have become increasingly popular over paper tickets. The Ticketmaster app allows you to view, access, and manage any tickets you have purchased through the app. Your tickets are visible in the app and use dynamic rotating barcodes for security.
Accessing mobile tickets on a browser can be less convenient, requiring going to your account, finding the event, and navigating multiple screens to get the ticket barcode. The app puts your ticket right in the palm of your hand.
Maps Integration
The Ticketmaster app integrates with mapping apps like Google Maps for a better event experience. When you have purchased tickets to an event through the app, you can click on the event map icon to instantly pull up directions.
This saves you time over having to exit the app, open Maps, and manually search for the venue address. The website does not provide the same smooth integration with mapping apps for events.
Conclusion
When looking at the key features and user experience of the Ticketmaster website vs the mobile app, the app appears to have significant advantages:
Ticketmaster App Benefits | Ticketmaster Website Limitations |
– Increased accessibility from anywhere | – Limited to desktop or mobile browser access |
– Optimized for mobile screens | – Not optimized for mobile viewing |
– Useful notifications | – No notification options |
– Quicker loading times | – Can suffer from slow page loads |
– Streamlined checkout process | – More tedious checkout process |
– Save favorite venues | – No ability to save venues |
– Convenient mobile tickets | – Inconvenient desktop ticket access |
– Integrated maps | – No map integration |
With its tailored mobile experience, accessible features, and convenient design, the Ticketmaster app delivers significant advantages over the standard website experience for most users’ needs today. The app simplifies and improves the process of discovering, purchasing, and managing tickets to live events and venues.