Taylor Swift recently announced her Eras Tour, which is slated to begin in March 2023. As one of the most popular musicians in the world, demand for Taylor Swift concert tickets is incredibly high. Many fans are wondering if they can resell Eras Tour tickets if they are no longer able to attend the concert.
Can you legally resell Taylor Swift tickets?
Yes, in most cases it is legal to resell Taylor Swift Eras Tour tickets. The first sale doctrine gives consumers the right to resell tickets that they have legally purchased. However, there are some caveats. Many venues and ticket sellers have terms and conditions that prohibit ticket resale. Violating these terms could result in tickets being revoked without refund.
Additionally, some states have laws restricting how much a ticket can be resold for over face value. These anti-scalping laws are intended to protect consumers from predatory pricing. Sellers need to be aware of the resale laws in the state where the event is being held.
Where can you resell Taylor Swift tickets?
There are a few popular marketplace options for reselling Taylor Swift Eras Tour tickets:
- StubHub – This is one of the largest ticket resale marketplaces and offers buyer and seller protections.
- Vivid Seats – Similar to StubHub, this is a big secondary ticket seller with security guarantees.
- Ticketmaster – Ticketmaster has its own ticket exchange platform for resales.
- Craigslist – The ticket section of Craigslist allows local, private sales.
- Facebook – Many Taylor Swift fans have Facebook groups for buying and selling tickets.
- eBay – Tickets can be listed and sold on eBay like any other item.
It’s generally safest to use an established ticket resale platform over alternatives like Craigslist or Facebook. Marketplaces like StubHub offer fraud protection and guarantees for buyers.
What are tips for reselling Taylor Swift tickets?
Here are some tips for successfully reselling your Taylor Swift Eras Tour tickets:
- Sell early – Prices tend to be higher the earlier you list tickets after the onsale.
- Price competitively – Research current ticket prices and list at the lower end to stand out.
- Provide details – Note the section, row, and seat numbers. Mention if they are mobile or hard tickets.
- Use good photos – Show images of the actual tickets to prove authenticity.
- Highlight perks – Note if the tickets include VIP amenities or access.
- Be responsive – Reply to buyer messages promptly to complete sales.
- Use secure payment – Only use trusted ticket platforms and never do direct bank transfers.
- Ship carefully – Send hard tickets by tracked mail with signature required upon delivery.
What sections of the stadium have the most expensive Taylor Swift tickets?
For large stadium shows like Taylor Swift’s Eras Tour, the sections that typically have the highest resale ticket prices are:
Section | Average Price Range* |
---|---|
Floor/Pit | $600 – $1,000+ |
Lower Level Side Mid | $350 – $600 |
Lower Level Corners | $200 – $400 |
Upper Level Side Mid | $150 – $300 |
Upper Level Corners | $100 – $200 |
*Price range examples are for large NFL/MLB stadiums and will vary by venue.
As you can see, the closer you are to the main stage on the floor, the higher the ticket demand and resale prices. Front row floor seats can easily exceed $1,000. The lower level mid sections are next most desirable, followed by lower corners and upper sections. Upper level and end zone seats tend to have the lowest resale values.
How much profit can you make reselling Taylor Swift tickets?
The potential profit reselling Taylor Swift Eras Tour tickets depends on:
- Original ticket purchase price – Lower face values mean higher margins.
- Seat location – Floor and front row seats have the highest resale upside.
- Show city/date – Cities with more demand boost resale prices.
- Current resale market prices – Early onsales typically have lower supply.
- Fees paid – Avoid high seller fees to maximize profit.
As an example, if you purchased a pair of upper level Taylor Swift tickets for $200 total ($100 each) and resold them for $150 each on StubHub, you would make around $250 in profit after their 15% seller fee. For a set of two floor seats purchased for $800 total and resold for $900 each, you could potentially profit $1,000+ after fees.
What are the risks of reselling Taylor Swift tickets?
There are some risks to keep in mind when reselling event tickets:
- Getting scammed – Fraud does happen, especially with private sales.
- Tickets being invalid – Entries could be canceled if resale is prohibited.
- Not actually receiving tickets – Only buy resales with ticket guarantees.
- Unsold inventory – Demand and prices can drop leading up to events.
- Lower than expected sales prices – Having to accept low offers to sell.
- High seller fees – Platform fees can eat into profits if prices are low.
These risks can be mitigated by thoroughly researching your ticket resale platform, pricing competitively, and staying up to date on the market. Avoid shady buyers and sellers. Also make sure to clearly understand any resale restrictions before attempting to resell your tickets.
Conclusion
Reselling event tickets can be lucrative but also comes with some risks. Taylor Swift’s mega popularity makes her Eras Tour a prime target for resellers. While reselling Taylor Swift tickets is legal in most cases, you need to research the applicable laws and abide by any ticket transfer restrictions. Using secure ticket resale platforms protects both buyers and sellers. Pricing competitively and understanding demand dynamics helps maximize your profits. Locations closest to the stage tend to command the highest resale value. While reselling Taylor Swift’s Eras Tour tickets can earn you a nice return, you also need to be aware of potential scams, invalid tickets, and unstable market prices when reselling any event tickets.